by Jessica Schaeffer, agricultural communications master’s student
Allison Bertz was raised on a seventh-generation farm south of Kansas City and knew early on that agricultural communications was what she wanted to pursue. She worked for Fahrmeier Farms U-Pick and Produce Market during high school and enjoyed being able to interact with the urban population from Kansas City. Bertz was introduced to Kansas State University and the department when her cousin, Molly Bertz, enrolled at the university. Since her identical twin, Abby, was committed to going to the University of Missouri, she decided to follow her own path and attend Kansas State University pursing agricultural communications and journalism. She has found value in being a student in the College of Agriculture and the opportunities it has provided to grow as an individual.
Bertz devotes most of her time outside of classes to the College of Agriculture Ambassadors program. She is grateful for the opportunity to interact with prospective students and help put them at ease while on their first visit. Last year, she was the College of Agriculture Training Program Coordinator (CAT) for Ag Ambassadors. In this role, she taught current students the CAT class that introduces each major, offerings and specialties in the College of Agriculture. Now, she is the selections coordinator and facilitates the application and interview process for potential ambassadors.
She is also involved with Cargill Fellows through which she is guided on developing her professional skills within the industry. This summer, she will be a marketing intern for Cargill. She is also a member of the Agricultural Communications Advancement Team for the major to help recruit students to the major. Serving as secretary for Kappa Kappa Gamma, Bertz helps empower women in academics, volunteerism and leadership. She is also a member of Agricultural Communicators of Tomorrow.
One of Bertz’s favorite college experiences was when she traveled abroad to the Netherlands, Belgium and Luxembourg in May of 2019 with the agricultural economics department. Seeing how these countries approached agriculture, Bertz was amazed by the technological advancements of the countries. She enjoyed being immersed in the cultures and enjoyed interacting with the people.
Bertz worked for the Missouri Corn Growers Association as a grower services intern following her freshman year. She enjoyed advocating for and representing the industry she grew up in. On behalf of Missouri corn growers, Bertz traveled to Washington D.C. and met policy makers to discuss issues facing the growers. In summer 2019, she was an account management intern for Signal Theory, an advertising agency, in Kansas City. In her role, she conducted behavioral science research with cattle producers. While in school, she is the communications intern for the College of Agriculture producing content for the K-State Agriculture social media accounts.
When she graduates in December 2020, she hopes to be working in marketing because she enjoys how it ties business and communications together through the element of strategy.