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AgComm graduate students participate in Science Communication Week

 

By Rachel Waggie, agricultural communications master’s student

Kansas State University hosted its second annual Science Communication Week Nov. 5–10, 2018. The Nov. 8 graduate student poster session focused on “Research and the State.” About 50 K-State graduate students, representing five academic colleges and 25 graduate programs, presented research posters. Approximately 17 presenters were from the College of Agriculture, two were from the Department of Communications and Agricultural Education. Mariah Bausch and Anissa Zagonel presented posters titled “Undergraduate Research Perceptions in Agricultural Communications” and “Printing and Mailing for the Brand: An Exploratory Qualitative Study Seeking to Understand Internal Branding and Marketing within University and Extension Communication Services Units,” respectively.

Anissa Zagonel’s research focused on “Printing and Mailing for the Brand: An Exploratory Qualitative Study Seeking to Understand Internal Branding and Marketing within University and Extension Communication Services Units.”

 

Experiences such as these are great chances for graduate students to present research in a more relaxed setting. “Opportunities like these are helpful for me to practice communicating my research, as well as learning from other disciplines,” says Zagonel, a second-year master’s student from Girard, Kansas. “Additionally, during this poster session, I enjoyed connecting with other graduate students from across campus.”

Both students presented their posters to a panel of judges, as well as other students and interested individuals, for the chance to earn a spot at the Capitol Graduate Research Summit hosted in Topeka this coming February.

Other events throughout the week included communications workshops, lectures, panel discussions, and other activities to engage graduate students across campus.

Mariah Bausch’s research focused on “Undergraduate Research Perceptions in Agricultural Communications.”

 

Imagery in agriculture: ACT calendar project

By Leah Geiss, agricultural communications and journalism senior

The Agricultural Communicators of Tomorrow (ACT) club has implemented a 2019 calendar sale into their fundraising efforts. Calendar proceeds will help support chapter professional development and travel opportunities.

Calendar photos were taken by agricultural communications and journalism (ACJ) students during in AGCOM 420, Imagery in Agriculture class. Audrey King ’13, ’16 taught this class in the 2018 spring semester. Many ACT members were in the class and wanted to create a calendar to showcase student photography.

“The class was such a great learning experience and helped me really understand the basics of photography,” says Leah Giess, ACT president. “Many ACJ students thrived in the class and took such beautiful photos, so as a club, we decided we needed to share that with everyone.”

Katelyn Harbert, agricultural communications and journalism student, headed the calendar creation process.

“Designing the calendar was an excellent opportunity for using skills learned in the classroom in a real-world situation,” Harbert says. “Gaining this experience while helping support our club has been wonderful, and I am excited to see the project come to fruition.”

For those interested in purchasing a 2019 ACT calendar, the price is $15. Copies will be ready for distribution by December 12. Payments can be made in cash, check or by credit card in person in 301 Umberger Hall. Checks can be made out to Kansas State University ACT and mailed to 1612 Claflin Road, 301 Umberger Hall, Manhattan, Kansas 66506. For credit card payments, call (785) 532-5804. Use this link for online orders: https://goo.gl/forms/v3jIbQsvXE9MUW4U2.

If there are any questions, email kstateact@gmail.com.

Kansas State Welcomes World Food Prize Guests

By Kelsey Tully, agricultural education and communications master’s student

A group of international students and researchers from Cambodia and Senegal arrived in Manhattan, Kansas, on October 11 to begin their U.S. agricultural experience. Kansas State University’s Sustainable Intensification Innovation Lab (SIIL) hosted the group before the World Food Prize events in Des Moines, Iowa.

While the international guests were in the Little Apple, the SIIL team provided a glimpse of Kansas agriculture in a variety of settings. Dan Devlin, director of the Kansas Center for Agricultural Resources and the Environment (KCARE), set up farm tours for the SIIL group to see U.S. agriculture up close and in action.

Their first stop was River Creek Farms, which started in 1890. Brothers, Joe and Bob Mertz, discussed how they operate and manage the family farm using a crop and livestock integrated production system and the challenges that face U.S agriculture. This conversation posed an exciting opportunity for a bidirectional learning opportunity, where both native Kansans and international participants shared stories about different production practices used globally, including antibiotic use in livestock, livestock genetics, the use of GMOs, and the cost of farm products.

After a traditional U.S. lunch at Manhattan’s local Tallgrass Tap House, Devlin took the group to see the research side of Kansas agriculture – K-State’s agronomy department research plots. Elliot Carver, an agronomy doctoral student, led the tour. The plots are used to test multiple dimension of cover crop practices, and participants were able to discuss how Carver is applying his research to everyday farming questions and concerns.

Campus SIIL faculty and their colleagues from Cambodia and Senegal participated in a panel discussion on youth engagement and capacity building at the World Food Prize in Iowa on October 18.

 

Kelsey Tully is the social-media assistant for K-State’s Sustainable Intensification Innovation Lab.

ACE/AMS Roundup

By Linda Gilmore

Faculty, staff, and students from the department attended the combined Association for Communication Excellence and Agricultural Media Summit (ACE/AMS) conference in Scottsdale, Arizona, August 4-8. Several department members presented sessions: Linda Gilmore, with Dr. Quisto Settle from Oklahoma State University, presented “Turn ‘Me’ Time into Productive Time.” Cassie Wandersee ’12, ’16  presented “Advanced Facebook Analytics,” “Building a Program Assessment Tool in Qualtrics,” and “Proving Your Worth Through Effective Social Media Metric Reporting.” Jason Hackett presented “Podcasting 101: A Direct Route to Your Audiences Through Audio.” Audrey King, Lauri Baker, and Anissa Zagonel, along with Kris Boone, Ohio State University, presented “What is Today’s Story? Exploring the Land-grant Mission Through Story Circles.” Jason Ellis ‘98 and Donna Sheffield also attended the conference.

 

Members of the department won a Silver Award in the ACE Critique and Awards Contest for the 2018 College of Agriculture and K-State Research and Extension Annual Report: Driving Force for Change marketing communications campaign. Those who worked on the project and are included in the award: ACE members Gloria Holcombe, Jason Hackett, Brad Beckman, Mark Stadtlander, and Amy Hartman; and non-ACE members Megan Macy, Dan Donnert, Mary Lou Peter ‘79, Jeff Wichman, Eric Atkinson, Phylicia Mau, Pat Melgares, and Randall Kowalik.

 

Donna Sheffield and Lauri Baker attended the ACE Board of Directors meeting. Donna is the Development Director and served on the conference committee as co-chair of the sponsorship committee. Lauri is the Research Director.

 

Gloria Holcombe received her 20-year certificate for ACE membership.

 

Several students also attended and participated in ACT activities. The Agricultural Communicators of Tomorrow (ACT) club was awarded Chapter of the Year for the second year in a row. This is a national ACT award. ACT adviser Audrey King praised the club saying, “The girls worked so hard this past year, but I know we all had a great time while doing it. Each and every one of these women will go on to do amazing things. I am so humbled and grateful to have a tiny part in their stories.”

In addition to the club award, Jill Seiler was one of four national Past President’s Scholarship recipients and was recognized at AMS. The scholarship is funded by the AAEA Professional Improvement Foundation and in part by CoBank. Sarah Moyer was a finalist for the Forrest Bassford award through the Livestock Publications Council.

 

Students who attended AMS included: Undergrads: Janae McKinney, Mary Marsh, Leah Giess, Mikey Hughes, Sarah Moyer, and Tarra Rotstein; Graduate students: Rachel Waggie; and Spring 2018 recent graduates: Jill Seiler and Chelsie Calliham. Audrey King ‘09 and Katie Burke ’10, ‘15 represented them as advisers.

Student Spotlight: Ashley McKenny

By Deanna Reid, agricultural education and communications master’s student

Ashley McKenny, a senior majoring in agricultural communications and journalism and animal science and industry with a marketing and communication option, spent her summer interning for Legacy Livestock Imaging. Legacy Livestock Imaging is based in Topeka, Kansas, and owned by Heidi and Charles Anderson. Heidi visited the Imagery in Agriculture class at Kansas State last spring to talk about her work, and McKenny was instantly interested in the summer internship opportunity at Legacy Livestock Imaging. She chose to apply because it combined two of her favorite things: livestock, especially show cattle, and photography. McKenny traveled to the Red Angus, Shorthorn, Hereford, and Limousin Junior national shows taking photos both in and out of the show ring, posting on social media, and sorting pictures after shows.

McKenny, who is working on growing her own photography business, says, “I really enjoyed my internship this summer. It gave me some great real-world experience and really taught me a lot about photography. It also taught me that photography is something I want to do in the future.” Though much of her summer was spent in the barn, she did get to explore other places like the National Mustard Museum in Madison, Wisconsin and Rocky Mountain National Park in Colorado.

ACT finds success at NACTA competition

Story by Deanna Reid, master’s student

On April 21, four members of the Kansas State University Agricultural Communicators of Tomorrow (ACT) club competed in the Agricultural Communications/Agricultural Sales contest at the 2018 North American Colleges and Teachers of Agriculture (NACTA) Judging Conference at Northeast Community College in Norfolk, Nebraska.

This year’s contest topic was “Waters of the U.S.” All participating teams were required to prepare a communication plan, a presentation and take a test during the competition. Even though the K-State ACT club has not participated in the competition before,  they scored high in all aspects of the competition and placed second in the contest.

Their advisor, Audrey King, is proud of the students’ work. When asked about their performance during the competition, she said, “I think one of the things that made our team really strong is that it was comprised of students from different states who had unique views about water. They were also all in different class levels, which provided a good opportunity for them to mentor and learn from each other.”

Leah Geiss (’19), Chelsie Callaham (’18), Mary Marsh (’20), and Tarra Rottstein (’19) created an organization called the “Concerned Kansans for Water Rights” and presented their ideas on agricultural water use and conservation.

Department well represented at 2018 SAAS Conference

Story by Ashley Fitzsimmons, senior (ACJ)

The 2018 Southern Association of Agricultural Scientists (SAAS) was held in Jacksonville, Florida. Graduate students, alumna, and faculty from our department attend SAAS to learn, network, and present their agricultural communications research.

The SAAS conference is a great opportunity for professionals in the agricultural industry and the educational field to come together to learn from each other and collaborate ways to improve the industry. The conference is divided into sections; agricultural communications is one of them. This networking event allows for other agricultural communicators to challenge each other to find more effective way of communicating the agricultural message.

During one of SAAS’s paper sessions, recent graduate, Courtney Boman (’17) and department head, Dr. Jason Ellis (’98) presented their research focusing on the “Measuring the influence of Twitter-based crisis communications strategies on brand reputation via experimental design.” The Center for Rural Enterprise Engagement managing director, Cassie Wandersee (’16) and graduate professor, Dr. Lauri M. Baker presented their topic, “A quantitative assessment of possession rituals and engagement in Pinterest: An examination of the agricultural industry,” as well during this session.

Graduate students also had the opportunity to share their research findings at SAAS with a poster session and talking one-on-one with other professionals at the conference. Andres De Leon, Deanna Reid, and Kelsey Tully’s research focused on the “The Next Generation of Video Marketing: A qualitative study exploring the use of 360-degree video to market plants to millennials.”

Graduate student, Deanna Reid, says, “Attending SAAS was a great opportunity to meet other graduate students and agricultural communications professors. It was also neat to be able to put faces with the names on the articles and research I’ve been reading.”

Kansas State University and the Department of Communications and Agricultural Education was well represented at SAAS. These events give students the chance to explain and defend their research as well as learning from other academicians in the agricultural communications field.

Doctoral Program coming Fall 2018

Story by Anissa Zagonel, master’s student

The Department of Communications and Agricultural Educations is excited to announce a partnership with the Staley School of Leadership Studies and the Department of Communications Studies to offer a Doctorate of Philosophy in Leadership Communication coming in the fall of 2018.

“We are excited about the collaboration between our departments as we launch the interdisciplinary PhD,” says Dr. Lauri Baker, Graduate Coordinator for the Department of Communications and Agricultural Education.

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