by Rachel Waggie, agricultural education and communication master’s student
Spring 2019 master’s graduate Anissa Zagonel recently had a paper published in the Journal of Applied Communications. The article is titled “Printing and Mailing for the Brand: An Exploratory Qualitative Study Seeking to Understand Internal Branding and Marketing Within University and Extension Communication Services Units.”
Zagonel’s research investigated whether the investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. Her study sought discover how well employees in a university and extension printing and mail entity understood the extension brand and their investment in the brand. Research questions included: 1) What perceptions and investment do communication services employees have in the extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts?
Results of this study indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of extension. This contradicts previous research with employees in other brand segments of extension. Implications of this work include a need for training on the extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all extension employees in the mission of extension.
By Rachel Waggie, agricultural communications master’s student
Kansas State University hosted its second annual Science Communication Week Nov. 5–10, 2018. The Nov. 8 graduate student poster session focused on “Research and the State.” About 50 K-State graduate students, representing five academic colleges and 25 graduate programs, presented research posters. Approximately 17 presenters were from the College of Agriculture, two were from the Department of Communications and Agricultural Education. Mariah Bausch and Anissa Zagonel presented posters titled “Undergraduate Research Perceptions in Agricultural Communications” and “Printing and Mailing for the Brand: An Exploratory Qualitative Study Seeking to Understand Internal Branding and Marketing within University and Extension Communication Services Units,” respectively.
Experiences such as these are great chances for graduate students to present research in a more relaxed setting. “Opportunities like these are helpful for me to practice communicating my research, as well as learning from other disciplines,” says Zagonel, a second-year master’s student from Girard, Kansas. “Additionally, during this poster session, I enjoyed connecting with other graduate students from across campus.”
Both students presented their posters to a panel of judges, as well as other students and interested individuals, for the chance to earn a spot at the Capitol Graduate Research Summit hosted in Topeka this coming February.
Other events throughout the week included communications workshops, lectures, panel discussions, and other activities to engage graduate students across campus.
Over spring break, 22 students traveled throughout Kansas to take pictures as part of an agricultural communications and journalism photography class. This is the first year the photography class was offered in our department to give students an applied photography experience in agriculture and natural resources. The photography tour was held March 17-20.
Students prepared for the trip by meeting each week to learn about photography and get accustomed to their own cameras.
During the tour, students explored cattle operations, farms, the Tallgrass Prairie Preserve, the Chase County State Lake, small businesses, small town downtown areas, and other outdoor venues.
The class displayed their work in a photography showcase in early April. Furthermore, University Printing will be printing calendars with all of the best photos from the class and will be available for purchase in the fall.
The department congratulates Rick Butler and Phylicia Mau as Department Employees of the Year through a nomination and review process. Each received a plaque, and their names have been added to the plaques in the conference room in the main office.
Butler (’93), who works for University Printing, reviews customer-pro
vided electronic files before plate output, completes customer-requested design work, and provides prepress design consultation for clients.
Mau is a part of the publishing in the department and provides clien
ts with graphic design assistance, including page layouts, logos, artwork, posters, electronic publications, and other visual displays. She creates designs and images for print and electronic use.
These awards were announced at the Groundhog Day breakfast celebration. Pancakes and sausages were enjoyed by all.
Rollin Mensch, the Printing Coordinator and Estimator at the University Printing Center, has been working in the print business for approximately 47 years, and almost 4 years working at Kansas State University.
“I’ve been in the Manhattan area most of my life, except for when I was in the service,” says Mensch. “It’s like home to me. I knew a lot of the people who work in the office already. I was lucky enough to find a position here.”
One main role in Mensch’s job is customer service and helping the incoming customers with the paperwork. He makes sure all the correct information is filled out or provided to complete the job to the best of the printing center’s ability.