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Department of Marketing

Author: cleeds

Study finds that participation in fantasy sports relates to higher levels of sports betting, online gambling

Kansas State University’s Doug Walker, left, and Edward Nowlin, both associate professors of marketing, go over results from their research on whether participation in fantasy sports can lead to increased betting on sports and online gambling. Continue reading “Study finds that participation in fantasy sports relates to higher levels of sports betting, online gambling”

K-State Sales Team brings home top individual, third-place team awards from International Collegiate Sales Competition

By Brent Fritzemeier

Fall of 2018, the Kansas State University Sales Team brought home a pair of trophies from the International Collegiate Sales Competition in Orlando, Florida, the largest and most prestigious university sales competition in the world. Continue reading “K-State Sales Team brings home top individual, third-place team awards from International Collegiate Sales Competition”

New study explores the effects of creative advertising on brand recall

By Brent Fritzemeier

Super Bowl Sunday is the biggest day of the year in advertising, with CBS selling 30-second commercials for around $5 million during Sunday’s broadcast. With so much on the line, each brand does its best to come up with the most creative and buzzworthy advertisement to break through the clutter — but to what extent does creativity in advertising impact consumers’ ability to recall other brands? Continue reading “New study explores the effects of creative advertising on brand recall”

Kansas State University and The CMO Club team up to address national gap in marketing talent

Submitted by Brent Fritzemeier

Kansas State University and The CMO Club’s Kansas City chapter have unveiled a joint program designed to train students on marketing automation so they can effectively compete in today’s ever-changing business world.

Continue reading “Kansas State University and The CMO Club team up to address national gap in marketing talent”

Keynote speech from ‘Ninja Selling’ author Larry Kendall highlight of K-State Sales Week

The National Strategic Selling Institute invited university students interested in sales to participate in K-State NSSI Sales Week through a variety of events that took place from September 24-28.

Sales Week kicked off with the Corporate Partner Networking Event on Monday, September 24, in the College of Business Building Atrium. This event provided a great opportunity for students to expand their network and learn more about opportunities within sales from the corporate partners of the National Strategic Selling Institute. Continue reading “Keynote speech from ‘Ninja Selling’ author Larry Kendall highlight of K-State Sales Week”

College of Business to offer new certificate in the business of sports and entertainment

By Brent Fritzemeier

Dr. Walker's MKTG 630 classA new certificate program designed for students interested in a career in sports and entertainment is now being offered by Kansas State University.

The business of sports and entertainment certificate program will provide students with a deep understanding of the role of sports and entertainment in business, enhanced by a hands-on, real-time experiential learning opportunity. Continue reading “College of Business to offer new certificate in the business of sports and entertainment”

Kansas State University launches new computer science and Master of Business Administration joint degree program

By Brent Fritzemeier

A new dual degree program designed by Kansas State University will allow students to concurrently earn both their Bachelor of Science in computer science and Master of Business Administration degrees.

The computer science/MBA dual degree program will allow students to combine technical IT skills with advanced business knowledge to drive leadership and decision-making in the modern technological business environment. Continue reading “Kansas State University launches new computer science and Master of Business Administration joint degree program”

K-State marketing faculty present at international conference in Porto, Portugal

By Brent Fritzemeier

Edward Nowlin, associate professor of marketing,recently presented at the AMS World Marketing Congress in Porto, Portugal. Nowlin’s presentation was titled “How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment.”  Continue reading “K-State marketing faculty present at international conference in Porto, Portugal”