In an all-day event centered around student and employer interactions, the marketing department recently hosted its inaugural K-State Marketing Symposium. Continue reading “Marketing department hosts inaugural K-State Marketing Symposium”
Category: March 2019
Kansas State University’s Doug Walker, left, and Edward Nowlin, both associate professors of marketing, go over results from their research on whether participation in fantasy sports can lead to increased betting on sports and online gambling. Continue reading “Study finds that participation in fantasy sports relates to higher levels of sports betting, online gambling”
Fall of 2018, the Kansas State University Sales Team brought home a pair of trophies from the International Collegiate Sales Competition in Orlando, Florida, the largest and most prestigious university sales competition in the world. Continue reading “K-State Sales Team brings home top individual, third-place team awards from International Collegiate Sales Competition”
Super Bowl Sunday is the biggest day of the year in advertising, with CBS selling 30-second commercials for around $5 million during Sunday’s broadcast. With so much on the line, each brand does its best to come up with the most creative and buzzworthy advertisement to break through the clutter — but to what extent does creativity in advertising impact consumers’ ability to recall other brands? Continue reading “New study explores the effects of creative advertising on brand recall”
Kansas State University and The CMO Club’s Kansas City chapter have unveiled a joint program designed to train students on marketing automation so they can effectively compete in today’s ever-changing business world.