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2022 IFIC Food and Health Survey Highlights

Grocery Shopping
The 2022 survey involved 1,005 adults from ages 18-80.
Photo: USDA Flickr

For 17 years, the International Food Information Council (IFIC) has surveyed consumers about many topics related to food and health. This year, changes were revealed that are generational shifts and pandemic related factors.

Gen Z has emerged as a strong influence in driving changes in food and health choices and decisions. Their biggest concern is the environmental impact of food choices. This includes choosing “plant-based” or “small carbon footprint/carbon neutral” products. On the other hand, Gen Z is not as concerned about food waste as older adults.

Gen Z consumers see emotional/mental health improvement by choosing healthful foods, beverages or nutrients. They are also more likely to use mindfulness and meditation to reduce stress.

How Gen Z consumers shop is creating a shift in shopping methods. Online grocery shopping is a favorite tool for 35% of Gen Z and 37% of Millennials. Overall, online grocery shopping has increased from 20% in 2021 to 25% in 2022.

The annual IFIC survey seeks to learn consumer behaviors in many food areas such as eating patterns and diets, health benefits of food purchased, beliefs on food production, food technology, food safety and much more. Download the survey results for free at https://foodinsight.org/2022-food-and-health-survey/.

 

From the Land of Kansas Survey

The Kansas Department of Agriculture’s state trademark program From the Land of Kansas has released a public survey asking consumers about their shopping practices and preferences. Recent events have reminded all of us about the importance of local foods. This survey is seeking feedback from Kansas consumers on what they are looking for and how we can help them find local foods. The survey, which takes less than five minutes to complete, will inform the program’s efforts to better promote and celebrate agricultural experiences and products grown, raised or produced in the state of Kansas.

Participants who complete the survey will be entered in a gift basket drawing. The gift baskets contain a variety of Kansas grown or made products, valuing over $100. Three winners will be selected and notified in early June via the contact information they provide at the end of the survey.

Any Kansas resident is eligible and encouraged to take the survey at surveymonkey.com/r/KS-consumers.

For questions about the survey, please contact Janelle Dobbins, marketing manager of the From the Land of Kansas program, at 785-564-6759.