For decades, eating lunch at the grocery store counter was the norm for a quick meal. Today, grocery stores are offering the “grocerant” concept to offer grocery shoppers a restaurant dining experience.
Dining options include fresh-made pizza, tacos, salads, Asian, Mexican, sushi, breakfast, and more. The grocerant concept appeals to high-income, young shoppers who are short on time. But seniors also take advantage of buying smaller portions for one or two people. Millennials mix and match items to make a complete meal.
Chef driven menus offer restaurant-quality food at lower prices than traditional stand alone restaurants. Many grocerants provide casual seating up to a full service experience. The grocerant growth has gained at least 30% growth since 2008.