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Department of Communications and Agricultural Education

Category: June

Spring capstone class works with alumni

by Rachel Waggie, agricultural education and communication master’s student

In the spring 2019 agricultural communications capstone class, teams of two paired with alumni clients to create a strategic communication plan related to a work project of their client. Students worked with Jesse McCurry (’00), Kansas Grain Sorghum; Robin Kleine (’12), Focus Marketing Group; Nicole Crosson (’13), Wyandotte County 4-H youth development extension agent; Jessica Bowser (’03), USDA rural development; and Maggie Seiler (’15), Hoard’s Dairyman.

“This class brought together all of the elements that I learned about throughout my collegiate career,” spring graduate MiK Fox says. “Delving into the background about a company or campaign, unpacking problems and possible solutions and learning the various strategies and tactics necessary for the creation of a campaign that encompassed all of the qualities needed for a successful campaign will help me in my future. Being able to see the real world implications throughout the class has helped to bring what I learned in the classroom into fruition in the real world.”

“The class helped them think critically and strategically about audience analysis and modes of communication,” Dr. Katie Burke remarks. “The alumni were great to work with, too!”

Fall 2018 Agriculturist earns national award

Congratulations to the fall 2018 Agriculturist editorial staff on being awarded top student publication at the National Agricultural Alumni Development Association competition in Louisiana June 10-13. View the publication here.

 

 

Katie Burke named Assistant Professor

by Rachel Waggie, agricultural education and communication master’s student

Katie Burke recently moved into a new position within the department, going from instructor to assistant professor. In this new role, Burke is a 12-month faculty member with a 70% teaching, 30% research appointment. Burke will be specializing in strategic outreach regarding natural resources and conservation and giving natural resource professionals more tools to engage landowners.

“We’re excited to have Dr. Burke as an assistant professor with the agricultural communications and journalism program,” says Jason Ellis, communications and agricultural education department head. “This new role capitalizes on her talents and expertise beyond teaching, adding an emphasis in natural resource and environmental communication Extension work in Kansas.”

Congratulations, Dr. Burke!

Departmental research published in JAC

by Rachel Waggie, agricultural education and communication master’s student

Spring 2019 master’s graduate Anissa Zagonel recently had a paper published in the Journal of Applied Communications. The article is titled “Printing and Mailing for the Brand: An Exploratory Qualitative Study Seeking to Understand Internal Branding and Marketing Within University and Extension Communication Services Units.”

Zagonel’s research investigated whether the investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. Her study sought discover how well employees in a university and extension printing and mail entity understood the extension brand and their investment in the brand. Research questions included: 1) What perceptions and investment do communication services employees have in the extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts?

Results of this study indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of extension. This contradicts previous research with employees in other brand segments of extension. Implications of this work include a need for training on the extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all extension employees in the mission of extension.

For the full abstract and article, visit https://doi.org/10.4148/1051-0834.2236.

Faculty changes

by Linda Gilmore

Lauri Baker will be leaving the department to work as an associate professor with the Center for Public Issues Education in Agriculture and Natural Resources (Center PIE) at the University of Florida. She will have a tenure home in their department of agricultural education and communications. Her last day with the department will be June 22 and she will be completing some special project work for K-State Research and Extension through August 3. Be sure to wish her the best in her new position.

 

Tiffany Rogers-Randolph will join our agricultural communications and journalism faculty as assistant professor starting July 1. She recently finished her doctorate at the University of Florida in agricultural education and communication and has a research interest in social online media’s use in agricultural storytelling and engagement.