by Rachel Waggie, agricultural education and communication master’s student
In the spring 2019 agricultural communications capstone class, teams of two paired with alumni clients to create a strategic communication plan related to a work project of their client. Students worked with Jesse McCurry (’00), Kansas Grain Sorghum; Robin Kleine (’12), Focus Marketing Group; Nicole Crosson (’13), Wyandotte County 4-H youth development extension agent; Jessica Bowser (’03), USDA rural development; and Maggie Seiler (’15), Hoard’s Dairyman.
“This class brought together all of the elements that I learned about throughout my collegiate career,” spring graduate MiK Fox says. “Delving into the background about a company or campaign, unpacking problems and possible solutions and learning the various strategies and tactics necessary for the creation of a campaign that encompassed all of the qualities needed for a successful campaign will help me in my future. Being able to see the real world implications throughout the class has helped to bring what I learned in the classroom into fruition in the real world.”
“The class helped them think critically and strategically about audience analysis and modes of communication,” Dr. Katie Burke remarks. “The alumni were great to work with, too!”