Written by Marisa Larson
marisal@found.ksu.edu
Doug and Vicki Hill, St. Louis, Missouri, and financial services firm Edward Jones have collectively contributed $2 million to the National Strategic Selling Institute, or NSSI, in the College of Business Administration at Kansas State University. Continue reading “St. Louis couple and Edward Jones contribute $2 million total to National Strategic Selling Institute”
brentf@ksu.edu
At first glance, Manhattan, Kansas, might not seem like an obvious place for an East Coast company to allocate recruiting resources. But a strong first impression at the 2014 National Collegiate Sales Competition convinced Boston-based Dell EMC to take a closer look at potential employees from the heartland. Continue reading “K-State sales talent creates recruiting pipeline to Boston-based Dell EMC”
by Doug Walker
Beginning immediately after the spring semester, I had the pleasure of teaching an intersession course focused on data-driven marketing with twenty students. The 3-week course revolved around an actual customer database (scrubbed of identifying information), consisting of almost 200,000 customers and 60 variables for each customer – about 12 million data points. The course was designed to simulate the experience of an internship. It was very hands-on – the students worked with the data for 2 ½ hours every day. Continue reading “Students experience data-driven marketing in intersession course”
By J. J. Brotton
It started with a tweet. That is how the brand/creative team at the Dr. Pepper Snapple Group explained their tactics to Introduction to Marketing students. This was in response to a question that the students posed, which was “Why did you deliver a real-life Dr. Pepper outdoor fountain to a K-State student?”. Continue reading “Students interact with Dr. Pepper marketers”