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Department of Marketing

Category: October 2014

Update on the National Strategic Selling Institute

Written by Dawn Deeter-Schmelz        

The National Strategic Selling Institute continues to grow, with more students and corporate partners getting involved.  Currently we have 30 students earning their Certificate in Professional Strategic Selling, and we are accepting applications this fall to admit a new group of certificate candidates.  Our goal is to grow the program to 50 students this year, with a longer term goal of 250 students by the 2018-2019 academic year.  In addition to our certificate, we are putting close to 500 students through our three sales courses annually. Continue reading “Update on the National Strategic Selling Institute”

College of Business Administration students take home top prizes at collegiate Sales Decathlon

Written by Brent Fritzemeier

Kansas State University’s Austin Robisch, a senior in management information systems from Overland Park, won first place at the Northern Illinois University Sales Decathlon, Oct. 2-4, earning a $2,000 cash prize, a job offer from Adobe Systems and the title of Sales Athlete of the Year.

Armani Williams, a junior in marketing from Lenexa, also fared well in the competition, taking first place in the face-to-face call and third place in the telephone call portions of the competition. Continue reading “College of Business Administration students take home top prizes at collegiate Sales Decathlon”

Professor receives grant to help undergraduates present research at national conference

Written by Claudia Leeds

One of the goals for the K-State 2025 vision of becoming a top 50 public research university calls for increased participation of undergraduates in research. Esther Swilley, associate professor in the Department of Marketing, is committed to helping K-State reach that goal.   This semester Swilley is working with four students who each have a different research focus. Continue reading “Professor receives grant to help undergraduates present research at national conference”

Endowed chair holder enhances student experience, promotes international business

Written By April Lewis

For 10 years, Dr. Swinder Janda has influenced hundreds of K-State students by providing opportunities to travel abroad and learn about the globalization of business.

With the goal of preparing students to succeed in the globalized world of business, Janda implemented a short and affordable study abroad program for students during spring break. The professor of marketing and the Robert M. Edgerley Chair in International Business has now developed 15 trips for his students to several countries including Argentina, Belgium, Chile, China, France, Germany, Italy, Spain and the United Kingdom. While there, students get the opportunity to visit several large companies and learn about international business issues. Continue reading “Endowed chair holder enhances student experience, promotes international business”

Edward Jones Sales Competition awards $2,500 to students

Written by Brent Fritzemeier

Six students took home $2,500 in cash prizes as part of the recent Edward Jones Sales Competition, a collaboration between the National Strategic Selling Institute in Kansas State University’s College of Business Administration and Edward Jones.

The competition let students put their selling skills to the test in a role-playing scenario as an Edward Jones financial adviser. Their objective was to convince a prospect to use Edward Jones for his or her financial advising services by securing a second appointment to further discuss the prospect’s investment portfolio. Continue reading “Edward Jones Sales Competition awards $2,500 to students”