After conducting a national search, the marketing department is proud to welcome two new faculty this fall. Edward Nowlin and Doug Walker will be an asset to the department with their years of teaching, research and service.
Edward Nowlin, assistant professor, received his PhD in marketing from the University of Nebraska at Lincoln, his MBA from Clarion University, MA from Ohio State University, and BA from Denison University. His professional experience is in sales and sales management, primarily in the banking industry.
Nowlin was previously on the faculty at Southern Illinois University at Carbondale where he taught several sales and marketing courses, including Sales Management and Professional Sales. He was awarded the College of Business Outstanding Undergraduate Teacher of the Year in 2013.
Nowlin’s current research focuses on sales manager efforts to motivate salespeople through relationships, leadership, mentoring, and knowledge exchange. His research has been published in a variety of journals, including the Journal of Marketing Channels, International Marketing Review, and Industrial Marketing Management. He presently has work under review at the European Journal of Marketing, Journal of Business Ethics, and Journal of Personal Selling & Sales Management.
Doug Walker, assistant professor, received his PhD in marketing and MBA from the University of Houston, and his undergraduate degrees in finance and marketing from Kansas State University. His professional experience is in the investment industry, as a retail broker, investment adviser, and trader.
Walker was previously on the faculty at Iowa State University, where he developed and taught an undergraduate course in Customer Relationship Management and taught the MBA Marketing Research course. He was awarded the College of Business Junior Faculty Teaching Award in 2010, 2012, and 2015.
Dr. Walker’s current research focuses on conditional process models and choice models of a variety of marketing phenomena related to firm strategy, marketing capabilities, customer equity, impulse buying, and public policy issues. His research has been published in a variety of journals, including Journal of the Academy of Marketing Science, and has been reported by hundreds of broadcast, print, and online media outlets, including USA Today, Los Angeles Times, and Huffington Post.