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Department of Marketing

Research looks at parents’ influence on children’s play of violent video games

By Brent Fritzemeier

According to a new study from Doug Walker, Kansas State University assistant professor of marketing, parents who are more anxious and emotional can affect the amount of violent video games their children play.

Continue reading “Research looks at parents’ influence on children’s play of violent video games”

Marketing professor’s research published in Journal of Travel & Tourism Marketing

By Brent Fritzemeier

Kansas State University professor of marketing Swinder Janda, along with Dongguk University professor of international trade Hong-Youl Ha, recently had their research published in the Journal of Travel & Tourism Marketing.

Continue reading “Marketing professor’s research published in Journal of Travel & Tourism Marketing”

NSSI and Pi Sigma epsilon team up to donate to Manhattan Special Olympics

2015-Aug-26_1140_44-NSSIBy Brent Fritzemeier

The Kansas State University National Strategic Selling Institute, along with the local chapter of national sales and marketing business fraternity Pi Sigma Epsilon, recently teamed up to donate more than $5,000 to the Manhattan Special Olympics.

“We are very appreciative of the support for Special Olympics by the NSSI and Pi Sigma Epsilon,” said Luke Schulte, vice president of development for Special Olympics Kansas. “Without donations like this, Special Olympics wouldn’t be able to put on our programs. We will use it locally to support our Manhattan area events, and buy things like medals and meals for the athletes.” Continue reading “NSSI and Pi Sigma epsilon team up to donate to Manhattan Special Olympics”

Marketing faculty take on new leadership roles

Kevin Gwinner, professor and head of the department of marketing and Jon Wefald chair of business leadership, was named interim dean of Kansas State University’s College of Business Administration in June.  Gwinner replaces Ali Malekzadeh, who took the position as president of Roosevelt University on July 1. Continue reading “Marketing faculty take on new leadership roles”

Victaulic Sales Competition highlights university’s Sales Week

By Brent Fritzemeier

Three Kansas State University students earned cash prizes at the recent Victaulic Sales Competition, a part of the fourth annual K-State Sales Week hosted by the National Strategic Selling Institute in the College of Business Administration.

Forty-eight students took part in the competition, testing their selling skills in a role-playing scenario as a Victaulic Sales representative. Their objective was to convince a prospect contractor, played by an actual Victaulic Sales rep, to purchase one of the company’s products. Continue reading “Victaulic Sales Competition highlights university’s Sales Week”

National Strategic Selling Institute hosts 3rd annual benefit auction

Written by Dawn Deeter-Schmelz

For the third year running, the students of the Advanced Sales class, in conjunction with Pi Sigma Epsilon, our sales and marketing business fraternity, are hosting the National Strategic Selling Institute Benefit Auction.  Fifty percent of the net proceeds of the auction fund the NSSI Sales Cup Merit Awards for our Sales Certificate students; this year we will award $5000 to students who have earned performance points through their classes and participation in sales competitions, networking events, workshops, and other NSSI-sponsored events. Continue reading “National Strategic Selling Institute hosts 3rd annual benefit auction”

The Department of Marketing continues to build strong partnerships through Corporate Partnership Program

The Marketing Advisory Council provides an essential link with both the business community and our alumni. The advisory council is 19 years old and has been a great resource for students, faculty and the companies themselves over these years.  The department benefits from the advisory council by seeking their advice on curriculum and other educational matters.  We want to keep producing high quality graduates, so we use insights from our members to keep our classes relevant.  Continue reading “The Department of Marketing continues to build strong partnerships through Corporate Partnership Program”

Study abroad tour to China gives students a global outlook on business

Written by Brent Fritzemeier

Nine students in K-State’s College of Business Administration traveled to China to gain a better understanding of the global business world as part of a faculty-led study abroad program.

The group, which was led by associate professor of marketing Esther Swilley, spent 11 days visiting the sites and touring international businesses in Beijing and Hong Kong. Continue reading “Study abroad tour to China gives students a global outlook on business”