Esther Swilley, associate professor and L.L. McAninch chair in business, presented “Blog, Pin and Online Review Effects on Advertising Attitudes and Purchase Intentions” at the inaugural lecture in the Boyer-Switzer Lecture Series on February 28, 2014 at Kansas State University. Swilley’s areas of research focus on electronic commerce, mobile marketing, and technology and marketing.
The Boyer-Switzer Lecture Series at which Swilley spoke was established by the Black Faculty and Staff Association in recognition of two K-State greats, Charles Boyer and Veryl Switzer. Boyer was a spearhead for diversity at K-State. He was instrumental in leading the recruiting efforts for a more diverse faculty and created courses addressing teaching students of diversity. Switzer was a football star at Kansas State University who went on to play professional football. Following that, Switzer worked for 10 years at the Chicago Board of Education before returning to K-State in an administrative capacity.