Kansas State University


Department of Marketing

Swilley presents at inaugural Boyer-Switzer Lecture Series

Esther Swilley, associate professor and L.L. McAninch chair in business, presented “Blog, Pin and Online Review Effects on Advertising Attitudes and Purchase Intentions” at the inaugural lecture in the Boyer-Switzer Lecture Series on February 28, 2014 at Kansas State University.  Swilley’s areas of research focus on electronic commerce, mobile marketing, and technology and marketing.

Esther SwilleyThe Boyer-Switzer Lecture Series at which Swilley spoke was established by the Black Faculty and Staff Association in recognition of two K-State greats, Charles Boyer and Veryl Switzer.  Boyer was a spearhead for diversity at K-State.  He was instrumental in leading the recruiting efforts for a more diverse faculty and created courses addressing teaching students of diversity.  Switzer was a football star at Kansas State University who went on to play professional football. Following that, Switzer worked for 10 years at the Chicago Board of Education before returning to K-State in an administrative capacity.