“I’ve handled food this way for 50 years. I’ve never gotten sick!” That person has been lucky, or got sick but didn’t know why. How can risky food safety behaviors be changed?
- Communicate the severity and susceptibility of the threat in words consumers use using metaphors or analogies. Use a 4th-6th grade level.
- Use graphics to show what the data means.
- Communicate efficacy using “should do”, “could do”, “You can do this!”, or “this works!”
- Use stories and emotion to connect to people personally.
- Make risks real, meaningful, connect, and explain how to fix risks.
www.fightbac.org/wp-content/uploads/2017/01/CFSEC2017_turner-Thurs-315pm.pdf
