The season is about to change to fall, but sales of American’s favorite fall flavor are already hot! Products made with pumpkin flavor are already up 10% in dollar growth and up 7% in unit volume.
What’s interesting is the sales of pumpkin pie filling have dropped a bit, by 1%, but still remains the number one pumpkin-related flavor. The rest of the top five categories by sales where pumpkin is used include dog food, liquid coffee creamer, packaged coffee, and ready-to-eat cereal.
And while pumpkin spice seems to be in everything, the sales of pumpkin spice seasoning has not seen any benefit.
Source: https://bit.ly/2CTSyDq
