By Brent Fritzemeier
Gwinner, who has served as the interim dean since June 2015, is the Jon Wefald chair of business leadership and served as head of the marketing department from July 2005 to June 2015. He will continue to lead the college in areas of teaching, research, scholarship and outreach conducive with the college’s strategic 2025 goals.
“I am thrilled to welcome Dr. Kevin Gwinner as dean of the College of Business Administration,” said Provost and Senior Vice President April Mason. “Dr. Gwinner will be an excellent leader as we move into the new College of Business Administration building and continue to advance programs promoting the success of students as future business leaders. He will move the college forward to achieve its 2025 goals.”
Before coming to Kansas State University in 1999, Gwinner was assistant professor of marketing at East Carolina University, Greenville, North Carolina. Before that, he worked in industry implementing a competitor intelligence program for Pharmaceutical Card Systems and developing merchandise plans and distribution strategies for May Department Stores.
“This is an exciting time to be a part of the College of Business Administration,” Gwinner said. “We are moving into a state-of-the-art new building, growing our educational programs, and establishing outstanding career programs to help our students succeed. I am excited and honored to working with such an exceptional group of faculty, staff and alumni as we look to accelerate our forward momentum.”
Gwinner’s primary research expertise is in improving and managing service employee-customer interactions and corporate sporting event sponsorship. He has published 36 peer-reviewed journal articles and four book chapters. In addition, he has presented his research at 48 national and international conferences. His research has been cited more than 13,000 times in peer-reviewed journals.
In 2005, Gwinner’s research on consumer relational benefits was recognized as the most influential article published in the Journal of the Academy of Marketing Science in the previous seven years. He also won the Outstanding Research Paper Award for the best article published in the Journal of Service Research and the Commerce Bank Award for Distinguished Undergraduate Teaching.
In the community, Gwinner volunteers on the executive board and is past president of the Boy Scout Coronado Area Council, which provides scouting opportunities to 2,600 youth across 32 counties in central and western Kansas.
Gwinner received his doctorate in marketing from Arizona State University. He also has a Master of Business Administration and bachelor’s in finance from Arizona State University.