Kansas State University

search

Department of Marketing

College of Business Administration dedicates new building

Friday, October 7, 2016, marked the celebration of a long-anticipated event; the dedication of our new College of Business Adatrium of business buildingministration building. Thanks to the generous support from alumni and friends, we are working and teaching in a state-of-the-art building.

Follow the link below to watch a short video of the dedication ceremony:

https://www.youtube.com/watch?v=bTTA7qqMuus

We now have a lecture hall that seats 250, three 48 seat computer classrooms, three 80 seat classrooms, and thirteen 48 seat classrooms. This building was only possible because of the support and commitment of K-State alums and friends. Continue reading “College of Business Administration dedicates new building”

Update from the National Strategic Selling Institute

By Dawn Deeter, Director of the National Strategic Selling Institute

Willie Wildcat Exciting things are happening in the National Strategic Selling Institute!  We are enjoying our new space in the College of Business, and our program is growing rapidly. Currently we are accepting sales certificate candidates for the fall recruiting class; 75 students applied for roughly 50 openings in the program.  After this fall, we will have 150 students in the program, up from 122 in the year prior. We are on track to grow the Certificate in Professional Strategic Selling to 250 students within the next two-to-three years.  Further, we have proposed a Sales Major that currently is working its way through the approval process.  We have received departmental approval; the next step will be approval from the College of Business faculty.  If all goes according to plans, the Sales Major will be in place for the Fall 2018 semester. Continue reading “Update from the National Strategic Selling Institute”

Annual Marketing Advisory Council meeting held

Report from Esther Swilley, Interim Head of the Department of Marketing

This year’s annual Marketing Advisory Council on October 7th was a great success. Instead of talking to our council, we had the council talk to us. Starting with an introduction to academic research, faculty and advisory members were put in to groups to discuss what is happening in marketing, how to mesh their needs with our research activities, partnering opportunities, and how to brand the marketing department.   Faculty members were given Post-It Notes to write down information. These notes were then posted so that the room could discuss each topic. Everyone commented afterwards that it was a great meeting because each side went away with more understanding of what is happening corporately and academically. Continue reading “Annual Marketing Advisory Council meeting held”

College of Business Administration’s Edward Jones Sales Competition awards $2,500 to students

By Brent Fritzemeier

Six students took home $2,500 in cash prizes as part of the recent Edward Jones Sales Competition, a collaboration between the National Strategic Selling Institute, or NSSI, in Kansas State University’s College of Business Administration and Edward Jones.

The competition saw students putting their selling skills to the test in a role-playing scenario as an Edward Jones financial adviser. Their objective in the role-play was to convince a prospect to use Edward Jones for his or her financial advising services by securing a second appointment to further discuss the prospect’s investment portfolio. Continue reading “College of Business Administration’s Edward Jones Sales Competition awards $2,500 to students”

National Strategic Selling Institute, Pi Sigma Epsilon team up to donate more than $8,000 to Big Brothers Big Sisters serving Riley County

Deeter-Schnelz presents check

Mary Shannon, left, chief development officer for Kansas Big Brothers Big Sisters, accepts a donation from Dawn Deeter, director of the Kansas State University National Strategic Selling Institute. The donation was raised by the institute and the university chapter of Pi Sigma Epsilon.     
Continue reading “National Strategic Selling Institute, Pi Sigma Epsilon team up to donate more than $8,000 to Big Brothers Big Sisters serving Riley County”

College of Business Administration dean receives distinguished career award from prestigious sports marketing group

By Brent Fritzemeier

Kevin Gwinner, Edgerley family dean in the Kansas State University College of Business Administration, has been recognized with the 2016 Distinguished Career Contribution to the Scientific Understanding of Sport Business Award from the American Marketing Association’s Sport and Sponsorship-Linked Marketing Special Interest Group, or SPORTSIG. Continue reading “College of Business Administration dean receives distinguished career award from prestigious sports marketing group”

Professional Advantage Certification earned by 24 College of Business Administration graduating seniors

By Brent Fritzemeier

In conjunction with Kansas State University’s graduation ceremonies on May 14, the College of Business Administration recognized 24 graduating seniors for achieving Professional Advantage Certification. Continue reading “Professional Advantage Certification earned by 24 College of Business Administration graduating seniors”

Gwinner named as College of Business Administration dean

By Brent Fritzemeier

Kevin Gwinner will continue momentum in Kansas State University’s College of Business Administration as the Edgerley Family endowed dean.

Gwinner, who has served as the interim dean since June 2015, is the Jon Wefald chair of business leadership and served as head of the marketing department from July 2005 to June 2015. He will continue to lead the college in areas of teaching, research, scholarship and outreach conducive with the college’s strategic 2025 goals. Continue reading “Gwinner named as College of Business Administration dean”