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Department of Marketing

Marketing Department Welcomes Jihoon Cho

We are pleased to welcome Jihoon Cho, assistant professor, to the Marketing Department. Cho received his PhD in marketing from the University of Michigan, MPS from Cornell University, and MS and BA from Korea University. His professional experience is in market research and media planning. Continue reading “Marketing Department Welcomes Jihoon Cho”

St. Louis couple and Edward Jones contribute $2 million total to National Strategic Selling Institute

Written by Marisa Larson

marisal@found.ksu.edu

Doug and Vicki Hill, St. Louis, Missouri, and financial services firm Edward Jones have collectively contributed $2 million to the National Strategic Selling Institute, or NSSI, in the College of Business Administration at Kansas State University.  Continue reading “St. Louis couple and Edward Jones contribute $2 million total to National Strategic Selling Institute”

K-State sales talent creates recruiting pipeline to Boston-based Dell EMC

By Brent Fritzemeier

brentf@ksu.edu

At first glance, Manhattan, Kansas, might not seem like an obvious place for an East Coast company to allocate recruiting resources. But a strong first impression at the 2014 National Collegiate Sales Competition convinced Boston-based Dell EMC to take a closer look at potential employees from the heartland. Continue reading “K-State sales talent creates recruiting pipeline to Boston-based Dell EMC”

Students experience data-driven marketing in intersession course

by Doug Walker

Beginning immediately after the spring semester, I had the pleasure of teaching an intersession course focused on data-driven marketing with twenty students. The 3-week course revolved around an actual customer database (scrubbed of identifying information), consisting of almost 200,000 customers and 60 variables for each customer – about 12 million data points. The course was designed to simulate the experience of an internship. It was very hands-on – the students worked with the data for 2 ½ hours every day. Continue reading “Students experience data-driven marketing in intersession course”

Students interact with Dr. Pepper marketers

By J. J. Brotton

It started with a tweet. That is how the brand/creative team at the Dr. Pepper Snapple Group explained their tactics to Introduction to Marketing students. This was in response to a question that the students posed, which was “Why did you deliver a real-life Dr. Pepper outdoor fountain to a K-State student?”. Continue reading “Students interact with Dr. Pepper marketers”

5th Annual National Strategic Selling Institute Benefit Auction to be held April 28

By Dawn Deeter-Schmelz

Our NSSI students are busy preparing for the upcoming NSSI Benefit Auction, which takes place on April 28, 2017 beginning at 6:00 pm in the beautiful College of Business building atrium. The theme of this year’s auction is “A Putt in the Right Direction: A Benefit Auction like No Other” – students will be recreating a day at a major golf tournament. Continue reading “5th Annual National Strategic Selling Institute Benefit Auction to be held April 28”