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Department of Marketing

St. Louis couple and Edward Jones contribute $2 million total to National Strategic Selling Institute

Written by Marisa Larson

marisal@found.ksu.edu

Doug and Vicki Hill, St. Louis, Missouri, and financial services firm Edward Jones have collectively contributed $2 million to the National Strategic Selling Institute, or NSSI, in the College of Business Administration at Kansas State University.  Continue reading “St. Louis couple and Edward Jones contribute $2 million total to National Strategic Selling Institute”

K-State sales talent creates recruiting pipeline to Boston-based Dell EMC

By Brent Fritzemeier

brentf@ksu.edu

At first glance, Manhattan, Kansas, might not seem like an obvious place for an East Coast company to allocate recruiting resources. But a strong first impression at the 2014 National Collegiate Sales Competition convinced Boston-based Dell EMC to take a closer look at potential employees from the heartland. Continue reading “K-State sales talent creates recruiting pipeline to Boston-based Dell EMC”

Students experience data-driven marketing in intersession course

by Doug Walker

Beginning immediately after the spring semester, I had the pleasure of teaching an intersession course focused on data-driven marketing with twenty students. The 3-week course revolved around an actual customer database (scrubbed of identifying information), consisting of almost 200,000 customers and 60 variables for each customer – about 12 million data points. The course was designed to simulate the experience of an internship. It was very hands-on – the students worked with the data for 2 ½ hours every day. Continue reading “Students experience data-driven marketing in intersession course”

Students interact with Dr. Pepper marketers

By J. J. Brotton

It started with a tweet. That is how the brand/creative team at the Dr. Pepper Snapple Group explained their tactics to Introduction to Marketing students. This was in response to a question that the students posed, which was “Why did you deliver a real-life Dr. Pepper outdoor fountain to a K-State student?”. Continue reading “Students interact with Dr. Pepper marketers”

5th Annual National Strategic Selling Institute Benefit Auction to be held April 28

By Dawn Deeter-Schmelz

Our NSSI students are busy preparing for the upcoming NSSI Benefit Auction, which takes place on April 28, 2017 beginning at 6:00 pm in the beautiful College of Business building atrium. The theme of this year’s auction is “A Putt in the Right Direction: A Benefit Auction like No Other” – students will be recreating a day at a major golf tournament. Continue reading “5th Annual National Strategic Selling Institute Benefit Auction to be held April 28”

Want to Earn a Marketing Certification?

Michelle Dorsey (mdorsey13@gmail.com), Shelby Heydon (heydon@ksu.edu), and Amy Hein (alhein@ksu.edu), seniors in Marketing, have created a content website for marketing students and marketing professionals looking to gain in expertise and enhance their resumes. The website, http://marketingcertificationsource.weebly.com/ aggregates information on a wide variety of marketing certifications available online, in a way that is informative and easy to use. Continue reading “Want to Earn a Marketing Certification?”

National Strategic Selling Institute Hosts Spring 2017 Sales Week

By Dawn Deeter-Schmelz  NSSI career fair

The NSSI was pleased to host our sixth annual Spring Sales Week this spring. Our Sales Career Fair, held on February 28, featured 27 companies from across the country seeking to recruit our great K-State NSSI students for internships and full-time jobs. Continue reading “National Strategic Selling Institute Hosts Spring 2017 Sales Week”

National Strategic Selling Institute Sales Team Enjoys Success during the 2016-2017 Academic Year

By  Dawn Deeter-Schmelz

The K-State NSSI Sales Team has been busy competing across the country! Last fall, we in competed in six external sales competitions: The Huhtamaki Sales Competition (K-State vs. Mizzou); the Schlumberger Sales Competition in Houston; the Great North Woods Sales Warm-Up at University of Wisconsin Eau Claire; the International Collegiate Sales Competition hosted by Florida State; the Northeastern Intercollegiate Sales Competition at Bryant University; and the RBI National Sales Challenge at William Paterson University. Continue reading “National Strategic Selling Institute Sales Team Enjoys Success during the 2016-2017 Academic Year”

Study abroad tour to Europe gives students in the College of Business Administration a global outlook on business

By Brent Fritzemeier

The group outside of BMW in Munich

A faculty-led study abroad program over spring break saw 26 students in the Kansas State University College of Business Administration travel to Europe to gain a better understanding of the global marketplace. Continue reading “Study abroad tour to Europe gives students in the College of Business Administration a global outlook on business”

College of Business Administration dedicates new building

Friday, October 7, 2016, marked the celebration of a long-anticipated event; the dedication of our new College of Business Adatrium of business buildingministration building. Thanks to the generous support from alumni and friends, we are working and teaching in a state-of-the-art building.

Follow the link below to watch a short video of the dedication ceremony:

https://www.youtube.com/watch?v=bTTA7qqMuus

We now have a lecture hall that seats 250, three 48 seat computer classrooms, three 80 seat classrooms, and thirteen 48 seat classrooms. This building was only possible because of the support and commitment of K-State alums and friends. Continue reading “College of Business Administration dedicates new building”