Glynn Tonsor, livestock and meat marketing specialist
On Friday, April 11th the University of Michigan released mid-month Surveys of Consumers information (https://www.sca.isr.umich.edu) indicating U.S. consumer sentiment has declined by historic magnitudes so far in April. Reaching pessimistic levels last seen in the early 1980s, consumers hold elevating expectations for inflation (6.7% year-ahead now expected, up from 5.0% in March) and unemployment (double the November 2024 level and the highest since 2009). While differences in consumer sentiment can often vary across demographic cohort, Continue reading “Cautionary Note on Beef Demand – Public Financial Sentiment Matters”