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Cautionary Note on Beef Demand – Public Financial Sentiment Matters

Posted on by Sandy Johnson

Glynn Tonsor, livestock and meat marketing specialist

On Friday, April 11th the University of Michigan released mid-month Surveys of Consumers information (https://www.sca.isr.umich.edu) indicating U.S. consumer sentiment has declined by historic magnitudes so far in April.  Reaching pessimistic levels last seen in the early 1980s, consumers hold elevating expectations for inflation (6.7% year-ahead now expected, up from 5.0% in March) and unemployment (double the November 2024 level and the highest since 2009). While differences in consumer sentiment can often vary across demographic cohort, Continue reading “Cautionary Note on Beef Demand – Public Financial Sentiment Matters” →

Beef Demand Matters!

Posted on by Sandy Johnson

By Glynn Tonsor, livestock and meat marketing specialist

As society continues to transition from the pre-pandemic period and the many shocks that have occurred over the past couple years, it is easy to overlook a simple but critical fact – strong demand for U.S. beef has been supporting cattle prices!  Published research points to cow-calf producers in particular accruing proportionally larger economic impacts from beef demand changes.[1]  Accordingly, demand strength in recent years has supported feeder cattle prices and growing concerns in mid-2022 around beef demand strength are similarly worth monitoring, Continue reading “Beef Demand Matters!” →