Submitted by Brent Fritzemeier
The National Strategic Selling Institute hosted its seventh annual Benefit Auction on Friday, May 10, at the K-State Alumni Center. Put on every year by students in the Advanced Selling class, this experience allows students to learn about territory management, prospecting, phone sales, and the sales process in a real-world setting. Continue reading “Seventh annual NSSI Benefit Auction raises $40,000”
Submitted by Brent Fritzemeier
More than $10,000 in merit awards were distributed to 21 students at the National Strategic Selling Institute, or NSSI, Benefit Auction on May 10th. Continue reading “National Strategic Selling Institute awards more than $10,000 to 2019 Merit Award Winners”
Submitted by Janis Crow
Twenty students won prize packages totaling more than $1,000 from more than 20 sponsors at the Entertainment Marketing Award Winners, or EMAW, ceremonies on Thursday, May 9. Continue reading “Entertainment marketing recognizes student achievement at awards event”
Submitted by Brent Fritzemeier
The marketing department partnered with Hallmark during the spring semester to offer a new marketing case competition, with $1,650 in prizes for the winning teams. Continue reading “Hallmark Case Competition awards $1,650 in prizes to College of Business students”
Submitted by Brent Fritzemeier
This spring, the Kansas State University Sales Team brought home the first-place team award and a pair of individual awards, from the University of Toledo Invitational Sales Competition.
Continue reading “K-State Sales Team wins University of Toledo Invitational Sales Competition”
In an all-day event centered around student and employer interactions, the marketing department recently hosted its inaugural K-State Marketing Symposium. Continue reading “Marketing department hosts inaugural K-State Marketing Symposium”
Kansas State University’s Doug Walker, left, and Edward Nowlin, both associate professors of marketing, go over results from their research on whether participation in fantasy sports can lead to increased betting on sports and online gambling. Continue reading “Study finds that participation in fantasy sports relates to higher levels of sports betting, online gambling”
Fall of 2018, the Kansas State University Sales Team brought home a pair of trophies from the International Collegiate Sales Competition in Orlando, Florida, the largest and most prestigious university sales competition in the world. Continue reading “K-State Sales Team brings home top individual, third-place team awards from International Collegiate Sales Competition”
Super Bowl Sunday is the biggest day of the year in advertising, with CBS selling 30-second commercials for around $5 million during Sunday’s broadcast. With so much on the line, each brand does its best to come up with the most creative and buzzworthy advertisement to break through the clutter — but to what extent does creativity in advertising impact consumers’ ability to recall other brands? Continue reading “New study explores the effects of creative advertising on brand recall”
Submitted by Brent Fritzemeier
Kansas State University and The CMO Club’s Kansas City chapter have unveiled a joint program designed to train students on marketing automation so they can effectively compete in today’s ever-changing business world.