Kansas State University

By Kevin Gwinner, Head of Marketing Department

It was a great day to be a Wildcat and I hope you were able to take part.  If you could not be there, let me describe it to you.  On October 25^th, 2013 approximately 500 alumni, staff, faculty, students, and dignitaries from across Kansas converged at the site of the soon-to-be home of the College of Business Administration.  The new building will be located in a vacant field between the President’s house and Manhattan Avenue.    Speeches were short and humorous, the mood was festive.  Many of the alumni who have supported this monumental effort with their generous financial donations were on hand to see the ground breaking.  The hard hats were purple (of course) and the shovels were silver.   The band played the fight song and the Wabash Cannonball while Willie paraded around and kept everyone enthused.   Following the turning of the soil, we retreated back to the east lawn of Calvin Hall for a celebratory lunch.  Continue reading “College of Business breaks ground for new building” →

By Kansas State University Division of Communications and Marketing

Excited, surprised or annoyed when those holiday catalogs or promotional offers start coming in the mail or via email?

According to a Kansas State University expert in customer relationship management, your shopping habits play a big role in determining when and if you receive retailers’ promotional information. Your habits can also influence whether you receive the information through the mail and electronically. Continue reading “Companies turning to customer relationship management to make the sale” →

By Esther Swilley

Marketing senior Ashlee Hampton and junior Philip Hill presented their research, along with associate professor of marketing Esther Swilley, at the Society for Marketing Advances conference held in Hilton Head, S.C. Their presentation, “Examining Blog, Pin and Online Review Effects on Advertising Attitudes and Purchase Intentions,” discussed the effects of social media on consumers’ attitudes toward products, traditional advertisements and ultimately purchase decisions. Continue reading “Business students present at marketing conference” →

By Olivia Blanco

Collaborating to better understand student attitudes toward study abroad programs, Bente Janda, director of undergraduate student services in the College of Business Administration, and Swinder Janda, professor of marketing and Robert M. Edgerley chair in global business, presented a paper at the 2013 World Marketing Congress in Melbourne, Australia in July. The conference was co-organized by the Academy of Marketing Science and Monash University. Continue reading “Bente and Swinder Janda present study abroad research at conference in Australia” →

By Dawn Deeter-Schmelz

The Sales Cats Sales Team of the National Strategic Selling Institute had an exciting fall semester! In addition to our Edward Jones Sales Competition here on campus, the sales team members attended four competitions.   The Edward Jones Sales Competition determines who we will take to the National Collegiate Sales Competition at Kennesaw University (March 28-31, 2014).  This year’s Edward Jones winners are Ryan Knight, Ashlynn Knoll, Jake Pritchard, and Alex Robinson.  Cheyenne Meredith and Blair Wilen are team alternates.  We are currently preparing for Kennesaw and look forward to beating our 11th place finish last year. Continue reading “NSSI Sales Cats Sales Team Update” →