Kansas State University

By Brent Fritzemeier

Three Kansas State University students earned cash prizes at the recent Victaulic Sales Competition, a part of the fourth annual K-State Sales Week hosted by the National Strategic Selling Institute in the College of Business Administration.

Forty-eight students took part in the competition, testing their selling skills in a role-playing scenario as a Victaulic Sales representative. Their objective was to convince a prospect contractor, played by an actual Victaulic Sales rep, to purchase one of the company’s products. Continue reading “Victaulic Sales Competition highlights university’s Sales Week” →

Written by Dawn Deeter-Schmelz

For the third year running, the students of the Advanced Sales class, in conjunction with Pi Sigma Epsilon, our sales and marketing business fraternity, are hosting the National Strategic Selling Institute Benefit Auction.  Fifty percent of the net proceeds of the auction fund the NSSI Sales Cup Merit Awards for our Sales Certificate students; this year we will award $5000 to students who have earned performance points through their classes and participation in sales competitions, networking events, workshops, and other NSSI-sponsored events. Continue reading “National Strategic Selling Institute hosts 3rd annual benefit auction” →

The Marketing Advisory Council provides an essential link with both the business community and our alumni. The advisory council is 19 years old and has been a great resource for students, faculty and the companies themselves over these years.  The department benefits from the advisory council by seeking their advice on curriculum and other educational matters.  We want to keep producing high quality graduates, so we use insights from our members to keep our classes relevant.  Continue reading “The Department of Marketing continues to build strong partnerships through Corporate Partnership Program” →

Written by Brent Fritzemeier

Nine students in K-State’s College of Business Administration traveled to China to gain a better understanding of the global business world as part of a faculty-led study abroad program.

The group, which was led by associate professor of marketing Esther Swilley, spent 11 days visiting the sites and touring international businesses in Beijing and Hong Kong. Continue reading “Study abroad tour to China gives students a global outlook on business” →

In May of 2014, David Andrus, professor and former department head of the Department of Marketing, decided it was time to retire and pursue other activities. Andrus and his wife, Lynda, chose the beautiful mountain town of Castle Rock, CO as the place to build their retirement home. Living in Castle Rock makes it convenient for David and Lynda to visit their son in Lone Tree and their daughter in Castle Pines.  Andrus is still a vital member of the Marketing Department as the instructor of on-line sections of Marketing Research and Marketing Management. Continue reading “Where is Dave Andrus now?” →