The Kansas State University National Agri-Marketing Association (NAMA) Chapter is an organization dedicated to the professional development of its members. The club meets twice per month to discuss marketing tactics as well as help members prepare for their future careers. There is also a team that develops a marketing plan for a new agricultural product selected in the fall. The marketing plan is presented in the Student Marketing Competition at the national NAMA conference in April.
The club received a portion of the USDA Rural Development Grant called “Project 17”. This semester they made the main focus of the club to reach out to the 17 poorest counties in Kansas by helping different small businesses make effective marketing plans for their products. The club joined forces in this endeavor with the Pi Sigma Epsilon Marketing Club from the College of Business. While this is a great opportunity for the companies, it is also provides real-world marketing experience for KSU NAMA. Past experiences preparing and exhibiting in the NAMA Marketing Competition gave them a “leg up” as they strived to design effective marking plans for these companies.
This year’s NAMA competition was held April 14-16, the team was very busy getting their marketing plan ready. This year’s team made it to semi-finals in competition. The department’s faculty and staff are very proud of their efforts.
Please follow the club on Twitter @KansasStateNAMA and “Like” them on Facebook at K-State NAMA to keep up with all that they are doing!
