Department of Marketing – Page 2 – College of Business Administration

Keynote speech from ‘Ninja Selling’ author Larry Kendall highlight of K-State Sales Week

Posted on October 15, 2018October 16, 2018 by cleeds

The National Strategic Selling Institute invited university students interested in sales to participate in K-State NSSI Sales Week through a variety of events that took place from September 24-28.

Sales Week kicked off with the Corporate Partner Networking Event on Monday, September 24, in the College of Business Building Atrium. This event provided a great opportunity for students to expand their network and learn more about opportunities within sales from the corporate partners of the National Strategic Selling Institute. Continue reading “Keynote speech from ‘Ninja Selling’ author Larry Kendall highlight of K-State Sales Week” →

College of Business to offer new certificate in the business of sports and entertainment

Posted on October 15, 2018October 15, 2018 by cleeds

By Brent Fritzemeier

A new certificate program designed for students interested in a career in sports and entertainment is now being offered by Kansas State University.

The business of sports and entertainment certificate program will provide students with a deep understanding of the role of sports and entertainment in business, enhanced by a hands-on, real-time experiential learning opportunity. Continue reading “College of Business to offer new certificate in the business of sports and entertainment” →

Kansas State University launches new computer science and Master of Business Administration joint degree program

Posted on October 15, 2018October 15, 2018 by cleeds

By Brent Fritzemeier

A new dual degree program designed by Kansas State University will allow students to concurrently earn both their Bachelor of Science in computer science and Master of Business Administration degrees.

The computer science/MBA dual degree program will allow students to combine technical IT skills with advanced business knowledge to drive leadership and decision-making in the modern technological business environment. Continue reading “Kansas State University launches new computer science and Master of Business Administration joint degree program” →

K-State marketing faculty present at international conference in Porto, Portugal

Posted on October 15, 2018October 15, 2018 by cleeds

By Brent Fritzemeier

Edward Nowlin, associate professor of marketing,recently presented at the AMS World Marketing Congress in Porto, Portugal. Nowlin’s presentation was titled “How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment.” Continue reading “K-State marketing faculty present at international conference in Porto, Portugal” →

Marketing student receives scholarship from American Advertising Federation of Kansas City

Posted on October 15, 2018October 15, 2018 by cleeds

By Brent Fritzemeier

Sarah Mayerle, a junior in marketing with a minor in leadership studies, was recently awarded a scholarship by the American Advertising Federation of Kansas City. Continue reading “Marketing student receives scholarship from American Advertising Federation of Kansas City” →

6th Annual NSSI Benefit Auction raises $58,000

Posted on July 17, 2018July 17, 2018 by cleeds

By Kellie Jackson

The National Strategic Selling Institute held their 6^th Annual Benefit Auction on Friday, May 4, 2018, at the K-State Alumni Center in Manhattan. Put on every year by students in the Advanced Selling class, this experience allows students to learn about territory management, prospecting, phone sales, and the sales process in a real-world setting. Continue reading “6th Annual NSSI Benefit Auction raises $58,000” →

K-State hosts inaugural eSports day at College of Business

Posted on July 17, 2018July 17, 2018 by cleeds

By Stephen Brunson

The K-State sports marketing class, MKTG 630, hosted an eSports day on April 12, 2018 at the College of Business Administration, which included two members of the National Association of Collegiate eSports, or NACE. Continue reading “K-State hosts inaugural eSports day at College of Business” →

NSSI Student Sales Team competes in European Sales Competition in Paris, France

Posted on July 17, 2018July 17, 2018 by cleeds

By David Lehman

Three Kansas State University students traveled to Paris, France to compete in the European Sales Competition on May 30 and 31, 2018. Hosted by the Euridis Business School in Paris, the event involved students from 21 universities from across Europe and the United States. K-State was the only university from the U.S. to compete in this event. This was the second year for K-State to compete in the European Sales Competition after a successful first year in the competition that was held in Edinburgh, Scotland in May of 2017. Continue reading “NSSI Student Sales Team competes in European Sales Competition in Paris, France” →

Inaugural K-State Sports Marketing Analytics Contest awards $3,000 to student competitors

Posted on July 17, 2018July 17, 2018 by cleeds

By Brent Fritzemeier

A new K-State Sports Marketing Analytics Contest on April 30, 2018 awarded $3,000 to student competitors in the College of Business Administration. Continue reading “Inaugural K-State Sports Marketing Analytics Contest awards $3,000 to student competitors” →

National Strategic Selling Institute benefit auction

Posted on April 4, 2018April 4, 2018 by cleeds

By Kellie Jackson

Lights! Camera! Auction! A Night at the Hollywood Casino Join the NSSI sales students as they raise funds for student merit awards and our charity partner, Coming Together for a Cure. The 6^th Annual Benefit Auction will be held on Friday, May 4^th, 2018 at the K-State Alumni Center. The auction is a semi-formal affair featuring fine-dining, musical entertainment, games, and the auction services of The Canny Team of Johnson, Kansas. Continue reading “National Strategic Selling Institute benefit auction” →

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