Kansas State University


Department of Marketing

David Andrus Retires from K-State


After serving the College of Business Administration with distinction for 31 years, David Andrus, marketing professor, has decided to retire.

Andrus earned his bachelor’s degree from Oklahoma State University, his master’s degree from the University of Hawaii, and his doctorate from the University of Iowa. He was a visiting professor at the University of Iowa in the area of marketing prior to his arrival at K-State in 1983. During his K-State career, Andrus served as an exemplary professor and administrator. He was head of the marketing department for 11 years, served as assistant dean for graduate programs for two years, and was appointed the college’s first director of research in 2012.

During his tenure as department head, marketing student enrollment increased from 112 to 402 students.  Andrus created 5 new courses in the College and taught 11 different courses.  He supervised students in the completion of over 100 marketing research and marketing plan consulting projects in conjunction with small and midsize firms in Kansas. 

Andrus at retirement party
Dave Andrus and wife Lynda at retirement party

Andrus received the K-State Professorial Performance award for his continued excellence in research and teaching and the Commerce Bank Outstanding Undergraduate Teaching Award. He published over 48 peer reviewed journal articles in the field of marketing and presented at dozens of national and regional conferences.  Andrus served on many editorial review boards, including Services Marketing Quarterly and the Journal of Customer Service in Marketing and Management.

Also, during his time as department head, he created the Department of Marketing Advisory Council, growing it to its membership of 34 company executives.  The Marketing Advisory Council provides an essential link with both the business community and K-State alumni. The advisory council is 18 years old and has been a great resource for students, faculty and the companies themselves over these years.  The department benefits from the advisory council by seeking their advice on curriculum and other educational matters.  Insights from the Advisory Council members are used to keep classes relevant.  Through the external support of the Advisory Council, Dr. Andrus raised in excess of $200,000 to support teaching and research in the Department of Marketing.