Kansas State University


Department of Marketing

National Strategic Selling Institute remains one of the nation’s top sales programs

By Kansas State University Division of Communications and Marketing

For the third consecutive year, the National Strategic Selling Institute at Kansas State University’s College of Business Administration has been named one of the top sales programs in the country by the Sales Education Foundation.

“We are so excited to be named to the list of the Top Universities in Sales for the third year in a row,” said Dawn Deeter, the J.J. Vanier distinguished chair in relational selling, professor of marketing and director of the National Strategic Selling Institute. “This achievement is a testament to our innovative salesĀ curriculum and our outstanding K-State students.”

The National Strategic Selling Institute, one of the initiatives in the college, sponsors the university’s sales team, which prepares students for sales competitions across the country. The institute also organizes K-State Sales Week, an annual event featuring workshops, competitions and networking sessions to develop students’ sales skills and expose them to careers in sales, and other competitions throughout the year.

The program features an innovative curriculum focused on the application of selling skills through role plays and real sales experience. This spring semester, for example, students were able to prospect and make sales calls to sell tickets and find items for the institute’s benefit auction, an event to raise money for the program as well as for the Boys and Girls Club of Manhattan.

“The program is open to any major on campus, so I hope more K-State undergraduates will consider earning their certificate in professional strategic selling,” Deeter said. “I receive phone calls weekly from companies searching for great sales talent. A student who graduates with selling skills has many job opportunities from which to choose.”