Kansas State University


Department of Marketing

Sales seminar at K-State Olathe showed how to heat up sales

A sales seminar for working professionals in the Kansas City area, sponsored by the National Strategic Selling Institute, was held on Monday, February 10, 2014 at the Kansas State University Olathe campus.

“Cold Calling: From Interruption to Conversation,” with Tibor Shanto, offered participants an understanding on how to turn cold calls into real business prospects.  It focused on time allocation, developing client objectives, understanding the language of sales and being able to execute a proactive prospecting sales call.  The seminar demonstrated a step-by-step proven methodology for efficiently and effectively turning cold calls into sales prospects.

Shanto, a principal with Renbor Sales Solutions, has been a sales leader for more than 25 years. A noted sales tactician, he has developed a formula for successful sales executions.

The seminar was organized by the National Strategic Selling Institute and was sponsored by Simmons First National Bank.

“Cold Calling: From Interruption to Conversation” was part of the College of Business Administration’s Professional Education seminars, which are designed to enhance the leadership and business knowledge of professionals on applied business concepts. Speakers and programs provide professionals with knowledge and skills to move their careers forward.  The college offers the seminars throughout the academic year in different business disciplines, including sales, entrepreneurship, and finance.

The next Professional Education event at the K-State Olathe campus, which will be on April 2, 2014, will be a finance seminar with Rob Knight, chief financial officer for Union Pacific.  To register, visit http://cba.k-state.edu/ProfessionalEd.