Kansas State University


Department of Communications and Agricultural Education

Department well represented at 2018 SAAS Conference

Story by Ashley Fitzsimmons, senior (ACJ)

The 2018 Southern Association of Agricultural Scientists (SAAS) was held in Jacksonville, Florida. Graduate students, alumna, and faculty from our department attend SAAS to learn, network, and present their agricultural communications research.

The SAAS conference is a great opportunity for professionals in the agricultural industry and the educational field to come together to learn from each other and collaborate ways to improve the industry. The conference is divided into sections; agricultural communications is one of them. This networking event allows for other agricultural communicators to challenge each other to find more effective way of communicating the agricultural message.

During one of SAAS’s paper sessions, recent graduate, Courtney Boman (’17) and department head, Dr. Jason Ellis (’98) presented their research focusing on the “Measuring the influence of Twitter-based crisis communications strategies on brand reputation via experimental design.” The Center for Rural Enterprise Engagement managing director, Cassie Wandersee (’16) and graduate professor, Dr. Lauri M. Baker presented their topic, “A quantitative assessment of possession rituals and engagement in Pinterest: An examination of the agricultural industry,” as well during this session.

Graduate students also had the opportunity to share their research findings at SAAS with a poster session and talking one-on-one with other professionals at the conference. Andres De Leon, Deanna Reid, and Kelsey Tully’s research focused on the “The Next Generation of Video Marketing: A qualitative study exploring the use of 360-degree video to market plants to millennials.”

Graduate student, Deanna Reid, says, “Attending SAAS was a great opportunity to meet other graduate students and agricultural communications professors. It was also neat to be able to put faces with the names on the articles and research I’ve been reading.”

Kansas State University and the Department of Communications and Agricultural Education was well represented at SAAS. These events give students the chance to explain and defend their research as well as learning from other academicians in the agricultural communications field.

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