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Department of Communications and Agricultural Education

Tag: Graduate Research

Departmental research published in JAC

by Rachel Waggie, agricultural education and communication master’s student

Spring 2019 master’s graduate Anissa Zagonel recently had a paper published in the Journal of Applied Communications. The article is titled “Printing and Mailing for the Brand: An Exploratory Qualitative Study Seeking to Understand Internal Branding and Marketing Within University and Extension Communication Services Units.”

Zagonel’s research investigated whether the investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. Her study sought discover how well employees in a university and extension printing and mail entity understood the extension brand and their investment in the brand. Research questions included: 1) What perceptions and investment do communication services employees have in the extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts?

Results of this study indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of extension. This contradicts previous research with employees in other brand segments of extension. Implications of this work include a need for training on the extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all extension employees in the mission of extension.

For the full abstract and article, visit https://doi.org/10.4148/1051-0834.2236.

Graduate Students win in Birmingham

By Deanna Reid, agricultural education and communication master’s student

Kelsey Tully, Mariah Bausch, Dr. Lauri M. Baker, and Anissa Zagonel presented research at the 2019 NACS Conference.

 

Agricultural education and communication graduate students attended the 2019 National Agricultural Communications Symposium (NACS) in Birmingham, Alabama, February 3–4, 2019. Students Anissa Zagonel, Mariah Bausch, and Kelsey Tully along with faculty sponsor Lauri Baker presented papers and posters focused on current research and professional development. Bausch and Baker’s poster titled “Student perspectives of agricultural communications research” won second place in the poster competition. The paper by Rumble, Wu, Tully, Ruth, Ellis, and Lamm titled “A mixed-methods comparison of self-reported and conversational trust in science” placed second among academic paper presentations.

Papers presented included:

Beyond the post: Equine operators’ communication processes for conservation practices

Anissa Zagonel, Lauri Baker, Shelly Ingram, Jon Ulmer, and Joann Kouba, Kansas State University

Student perspectives of agricultural communications undergraduate research

Mariah Bausch and Lauri Baker, Kansas State University

A mixed-methods comparison of self-reported and conversational trust in science

Joy Rumble, Yu Lun Wu, The Ohio State University; Kelsey Tully, Kansas State University; Taylor Ruth, University of Illinois at Urbana-Champaign; Jason Ellis, Kansas State University; and Alexa Lamm, University of Georgia

How consumers contrast and assimilate information about agricultural biotechnology

Taylor Ruth, University of Illinois at Urbana-Champaign; Joy Rumble, The Ohio State University; Alexa Lamm, University of Georgia; Jason Ellis, Kansas State University

Coauthor network analysis of Journal of Applied Communications articles from 2008 to 2017

Audrey King ’13, ’16 and Quisto Settle, Kansas State University

 

Professional Development Session presentations included:

What are reviewers looking for?

Quisto Settle, Oklahoma State University; Lauri Baker, Kansas State University

Posters presented included:

Scholarship in action: Student perspectives of undergraduate research in agricultural communications

Mariah Bausch and Lauri Baker, Kansas State University

Communicating through chaos: A quantitative content analysis investigating the prepared responses of articles about zoonotic disease on the CDC and USDA websites

Topanga McBride, Lauri Baker, and Mariah Bausch, Kansas State University; Angela Lindsey, University of Florida

Dr. Lauri M. Baker and Mariah Bausch with their winning research poster.

 

AgComm graduate students participate in Science Communication Week

 

By Rachel Waggie, agricultural communications master’s student

Kansas State University hosted its second annual Science Communication Week Nov. 5–10, 2018. The Nov. 8 graduate student poster session focused on “Research and the State.” About 50 K-State graduate students, representing five academic colleges and 25 graduate programs, presented research posters. Approximately 17 presenters were from the College of Agriculture, two were from the Department of Communications and Agricultural Education. Mariah Bausch and Anissa Zagonel presented posters titled “Undergraduate Research Perceptions in Agricultural Communications” and “Printing and Mailing for the Brand: An Exploratory Qualitative Study Seeking to Understand Internal Branding and Marketing within University and Extension Communication Services Units,” respectively.

Anissa Zagonel’s research focused on “Printing and Mailing for the Brand: An Exploratory Qualitative Study Seeking to Understand Internal Branding and Marketing within University and Extension Communication Services Units.”

 

Experiences such as these are great chances for graduate students to present research in a more relaxed setting. “Opportunities like these are helpful for me to practice communicating my research, as well as learning from other disciplines,” says Zagonel, a second-year master’s student from Girard, Kansas. “Additionally, during this poster session, I enjoyed connecting with other graduate students from across campus.”

Both students presented their posters to a panel of judges, as well as other students and interested individuals, for the chance to earn a spot at the Capitol Graduate Research Summit hosted in Topeka this coming February.

Other events throughout the week included communications workshops, lectures, panel discussions, and other activities to engage graduate students across campus.

Mariah Bausch’s research focused on “Undergraduate Research Perceptions in Agricultural Communications.”

 

Interdisciplinary team awarded $2.9 million NSF Research Traineeship grant to strengthen rural communities

By Linda Gilmore, Editor, Publishing Unit

 

Gaea Hock is part of an interdisciplinary team awarded a National Science Foundation grant to train graduate students to help communities address complex issues of water management and rural vitality. Melanie Derby, K-State assistant professor of mechanical and nuclear engineering and Hal and Mary Siegele Professor of Engineering, leads the team. Derby will help meet these challenges by training students to work at the nexus of several disciplines.

 

“The whole goal of interdisciplinary research is that someone else’s perspective makes both your work stronger,” Derby said. “We do fundamental engineering work, but we want it to go to the field. We need to know how to make that happen. One of our goals is to help western Kansas and other semiarid communities be resilient in the future. We need all the components — engineering, agricultural economics, sociology, and more — to solve these important challenges.”

 

Derby and her colleagues will mentor graduate students as they conduct fundamental research in three areas of the crucial food-energy-water system: conservation of and producer relationships with the Ogallala Aquifer, soil-water-microbial systems, and technologies to transform animal waste into energy and water. They also will work to understand engineering, economic, and sociocultural barriers to implementing emerging innovations.

 

Building communication skills and a common vocabulary across disciplines is a crucial aspect of the training. Students will engage with policymakers and attend state legislative sessions in Topeka, plus they will spend time at the Southwest Research-Extension Center in Garden City to research smart water technologies and meet with farmers and others whose livelihoods depend on conserving the aquifer and other resources.

 

In addition to Derby and Matt Sanderson (co-principal investigator and the Randall C. Hill Distinguished Professor of Sociology), the team includes co-investigators Jonathan Aguilar and Stacy Hutchinson, biological and agricultural engineering; Prathap Parameswaran, civil engineering; and David Steward, civil and environmental engineering department, North Dakota State University; educational lead Gaea Hock ’03, ’06, communications and agricultural education; and advisors Nathan Hendricks, agricultural economics, and Ryan Hansen, chemical engineering. The program will train 50 master’s and doctoral students, including 25 funded trainees from the colleges of Agriculture, Arts and Sciences, and Engineering.

Department well represented at 2018 SAAS Conference

Story by Ashley Fitzsimmons, senior (ACJ)

The 2018 Southern Association of Agricultural Scientists (SAAS) was held in Jacksonville, Florida. Graduate students, alumna, and faculty from our department attend SAAS to learn, network, and present their agricultural communications research.

The SAAS conference is a great opportunity for professionals in the agricultural industry and the educational field to come together to learn from each other and collaborate ways to improve the industry. The conference is divided into sections; agricultural communications is one of them. This networking event allows for other agricultural communicators to challenge each other to find more effective way of communicating the agricultural message.

During one of SAAS’s paper sessions, recent graduate, Courtney Boman (’17) and department head, Dr. Jason Ellis (’98) presented their research focusing on the “Measuring the influence of Twitter-based crisis communications strategies on brand reputation via experimental design.” The Center for Rural Enterprise Engagement managing director, Cassie Wandersee (’16) and graduate professor, Dr. Lauri M. Baker presented their topic, “A quantitative assessment of possession rituals and engagement in Pinterest: An examination of the agricultural industry,” as well during this session.

Graduate students also had the opportunity to share their research findings at SAAS with a poster session and talking one-on-one with other professionals at the conference. Andres De Leon, Deanna Reid, and Kelsey Tully’s research focused on the “The Next Generation of Video Marketing: A qualitative study exploring the use of 360-degree video to market plants to millennials.”

Graduate student, Deanna Reid, says, “Attending SAAS was a great opportunity to meet other graduate students and agricultural communications professors. It was also neat to be able to put faces with the names on the articles and research I’ve been reading.”

Kansas State University and the Department of Communications and Agricultural Education was well represented at SAAS. These events give students the chance to explain and defend their research as well as learning from other academicians in the agricultural communications field.

Doctoral Program coming Fall 2018

Story by Anissa Zagonel, master’s student

The Department of Communications and Agricultural Educations is excited to announce a partnership with the Staley School of Leadership Studies and the Department of Communications Studies to offer a Doctorate of Philosophy in Leadership Communication coming in the fall of 2018.

“We are excited about the collaboration between our departments as we launch the interdisciplinary PhD,” says Dr. Lauri Baker, Graduate Coordinator for the Department of Communications and Agricultural Education.

Continue reading “Doctoral Program coming Fall 2018”

Grad students present at research conference

Jessie Topp and Scott Stebner pose with their second-place research poster.
Jessie Topp and Scott Stebner earned  second-place for their research poster.

Story by Cassie Wandersee (first year graduate student)

Agricultural education and communications graduate students presented two research papers and five posters at the 2015 SAAS (Southern Association of Agricultural Scientists) Conference. Topics ranged from extension communications to undergraduate research experiences. Continue reading “Grad students present at research conference”