by Katie Burke, assistant professor in agricultural communications and journalism
Eight students from the Agricultural Communicators of Tomorrow (ACT) Kansas State chapter attended the Ag Media Summit in Minneapolis this July. In addition to gaining knowledge from conference sessions, students received numerous awards and recognitions from National ACT. The club won Chapter of the Year for the third year in a row, Janae McKinney (senior in agricultural communications and journalism) was one of the AAEA scholarship winners, and Katherine Wist (senior in agricultural communications and journalism) was elected to the National ACT Officer Team. The K-State club also came back with several Critique and Contest awards: the Kansas State Agriculturist magazine (Fall 2018 issue) won first place in the Publication Division; Katherine Wist won first place in the Infographic Division and placed in three additional divisions; and Mary Marsh (senior in agricultural communications and journalism) won first place in the Short Feature Writing Division. “Kansas State ACT was awarded NACT Chapter of the Year … for their excellence in leadership, education, community service, social activities, and fundraising,” says the NACT Facebook page.
Congratulations to the fall 2018 Agriculturist editorial staff on being awarded top student publication at the National Agricultural Alumni Development Association competition in Louisiana June 10-13. View the publication here.
by Rachel Waggie, agricultural education and communication master’s student
Spring 2019 master’s graduate Anissa Zagonel recently had a paper published in the Journal of Applied Communications. The article is titled “Printing and Mailing for the Brand: An Exploratory Qualitative Study Seeking to Understand Internal Branding and Marketing Within University and Extension Communication Services Units.”
Zagonel’s research investigated whether the investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. Her study sought discover how well employees in a university and extension printing and mail entity understood the extension brand and their investment in the brand. Research questions included: 1) What perceptions and investment do communication services employees have in the extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts?
Results of this study indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of extension. This contradicts previous research with employees in other brand segments of extension. Implications of this work include a need for training on the extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all extension employees in the mission of extension.
For the full abstract and article, visit https://doi.org/10.4148/1051-0834.2236.
Story by Anissa Zagonel, master’s student
In the basement of Umberger lies the K-State Research and Extension Bookstore and Mail Center, which supports both KSRE and the College of Agriculture by managing and distributing more than 2,000 publications, promotional materials, and other items.
Publications are available online and available in print for a small fee. These items can all be accessed through the bookstore website, www.bookstore.ksre.ksu.edu.
“Our publications are a great resource for a variety of topics,” says Mandy Wilson, KSRE Bookstore and Mail Center Coordinator. “We have information ranging from planning your home garden, to choosing the right childcare provider, to just identifying that spider on your porch.”
The featured publication for October is the Kansas Garden Guide – an 80-page guide to all things vegetables and herbs. This guide has everything you need to know about soil, compost, seeding, watering, pest control, container gardening, season extension, harvesting, and storing.
Continue reading “K-State Research and Extension Bookstore and Mail Center: Something for Everyone”