Story by Anissa Zagonel, master’s student
The Center for Rural Enterprise Engagement’s (CREE) recently hosted its New-Media Marketing Bootcamp at the Bluemont Hotel in Manhattan, Kansas. Small and rural business representatives came together to build social media strategies, while learning new skills and creating content.
Attendees spent the day and a half of the conference in sessions about building their narratives, Facebook analytics and video, image curating and editing, building websites, branding across platforms, converting followers into customers, in-person training and events, e-commerce, content planning and strategy, and Google analytics.
“It was really neat to be able to put into practice what we work on every day in the office with real business owners and employees. It’s rewarding to see them excited about boosting their online presence and using our resources,” CREE Communications Marketing Intern, Chelsie Calliham says.
New-Media Marketing Bootcamp was sponsored by K-State Research and Extension and From the Land of Kansas.
Find out more about CREE and its new-media marketing knowledge for rural and agriculture-based businesses and organizations at ruralengagement.org.