The 2018 Southern Association of Agricultural Scientists (SAAS) was held in Jacksonville, Florida. Graduate students, alumna, and faculty from our department attend SAAS to learn, network, and present their agricultural communications research.
The SAAS conference is a great opportunity for professionals in the agricultural industry and the educational field to come together to learn from each other and collaborate ways to improve the industry. The conference is divided into sections; agricultural communications is one of them. This networking event allows for other agricultural communicators to challenge each other to find more effective way of communicating the agricultural message.
During one of SAAS’s paper sessions, recent graduate, Courtney Boman (’17) and department head, Dr. Jason Ellis (’98) presented their research focusing on the “Measuring the influence of Twitter-based crisis communications strategies on brand reputation via experimental design.” The Center for Rural Enterprise Engagement managing director, Cassie Wandersee (’16) and graduate professor, Dr. Lauri M. Baker presented their topic, “A quantitative assessment of possession rituals and engagement in Pinterest: An examination of the agricultural industry,” as well during this session.
Graduate students also had the opportunity to share their research findings at SAAS with a poster session and talking one-on-one with other professionals at the conference. Andres De Leon, Deanna Reid, and Kelsey Tully’s research focused on the “The Next Generation of Video Marketing: A qualitative study exploring the use of 360-degree video to market plants to millennials.”
Graduate student, Deanna Reid, says, “Attending SAAS was a great opportunity to meet other graduate students and agricultural communications professors. It was also neat to be able to put faces with the names on the articles and research I’ve been reading.”
Kansas State University and the Department of Communications and Agricultural Education was well represented at SAAS. These events give students the chance to explain and defend their research as well as learning from other academicians in the agricultural communications field.
K-State ACT recently hosted a successful networking event for AGCOM students, alumni, and industry professionals. Despite the unideal weather on February 6, there were over 20 people in attendance at the event held in the Berney Family Welcome Center.
At the event, there were five industry professionals representing KSU Department of Animal Science, Kansas Wheat, K-State Research and Extension, Kansas Soybean Commission, and Kansas Farm Bureau.
Senior ACJ student and ACT Officer, Sam Albers, says, “We had a really great turnout, which was awesome. Students were able to meet and connect with the professionals and build connections.”
An important aspect of this event was for students to improve their networking skills. The professionals first introduced themselves and then provided a networking tip that they use regularly.
Senior ACJ student Ashley Fitzsimmons who attended says, “This opportunity allowed me to brush up on my networking skills and converse with other industry professionals.”
K-State’s Agricultural Communicator’s of Tomorrow (ACT) chapter is hosting its first Critique and Contest for Kansas high school students interested in photography, writing, and design.
The chapter is asking for ACJ alumni to help support the program through donations that would provide an award to the winners of each category to support their studies at K-State. Awards are planned to be $100 for each overall winner of the categories, which are open to all ages in high school.
The contest will be opened from January until March. Winners will be announced following spring break. For more information regarding sponsoring, please contact Audrey King at email@example.com.
The communications world is a small place, and it sparkles with K-Staters. I realized this when I stepped off the plane for my first assignment as a traveling communications intern for ZimmComm New Media, LLC. At the time, I had just finished my sophomore year studying agricultural communications and journalism at Kansas State University, and I was still incredibly intimidated by the world of communications. Continue reading “Thank you, alumni, for helping me along the way”→