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Department of Communications and Agricultural Education

Tag: Center for Rural Enterprise Engagement

Opportunities for Alumni Through CREE’s Outreach Events

Story by  Michaela Hughes, sophomore (ACJ)

The Center for Rural Enterprise Engagement (CREE) is advancing its mission through outreach and training events on marketing and communications for audiences throughout Kansas and beyond. These events range from webinars and Facebook live videos to seminars and the annual New-Media Marketing Boot Camp.

“We remain focused on empowering people to feel comfortable using new-media marketing tools. Whether it’s Facebook, a newsletter, or a blog, we want people to understand the platforms they working in,” says Cassie Wandersee (’16), managing director of CREE.

Recently, CREE collaborated with partner organizations to host several events and webinars.

One of these partnerships is with the Marketing Learning Community of the Association for Communications Excellence (ACE). CREE began working with ACE to host bi-monthly webinars that focus on training participants in communications theory and practice. During the last webinar, they discussed content strategy and planning for small businesses and service organizations.

Co-creater, Dr. Cheryl Boyer and Managing Director, Cassie Wandersee presenting at the K-State Research and Extension Annual Conference.

CREE has also partnered with K-State Research and Extension. Dr. Cheryl Boyer and Wandersee presented on content strategy and communicating through multiple channels at the K-State Research and Extension Annual Conference in November. It is also working with Kansas Pride on an online seminar in January focused on launching e-commerce stores. This webinar will discuss the benefits, as well as the preparation needed, for creating an online store.

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CREE Welcomes Royalty

Story by Chelsie Calliham, ACJ

Mikhayla DeMott, the newly hired audience engagement specialist for the Center for Rural Enterprise Engagement (CREE), serves many roles. Agricultural communicator, Kansas State University alumna, and Miss Rodeo Kansas.

Miss Rodeo Kansas 2018DeMott understands the need to connect agricultural based, rural businesses to information and research on new-media technology. She will foster that connection in her position at the Center for Rural Enterprise Engagement through event planning, client outreach, media relations, and content creation.

“I’m very excited to see CREE grow this year under the vision of our newly hired director, Cassie Wandersee, and staff,” DeMott says.

She graduated (’17) with a bachelor’s degree in agricultural communications and journalism with minors in mass communications and leadership studies from K-State. DeMott’s passion for agriculture was developed at a young age and still continues to grow. She grew up on a horse farm in Rio, Illinois, and discovered the joy in sharing the story of agriculture through rodeo.

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