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Department of Communications and Agricultural Education

Tag: agricultural communications

ACT finds success at NACTA competition

Story by Deanna Reid, master’s student

On April 21, four members of the Kansas State University Agricultural Communicators of Tomorrow (ACT) club competed in the Agricultural Communications/Agricultural Sales contest at the 2018 North American Colleges and Teachers of Agriculture (NACTA) Judging Conference at Northeast Community College in Norfolk, Nebraska.

This year’s contest topic was “Waters of the U.S.” All participating teams were required to prepare a communication plan, a presentation and take a test during the competition. Even though the K-State ACT club has not participated in the competition before,  they scored high in all aspects of the competition and placed second in the contest.

Their advisor, Audrey King, is proud of the students’ work. When asked about their performance during the competition, she said, “I think one of the things that made our team really strong is that it was comprised of students from different states who had unique views about water. They were also all in different class levels, which provided a good opportunity for them to mentor and learn from each other.”

Leah Geiss (’19), Chelsie Callaham (’18), Mary Marsh (’20), and Tarra Rottstein (’19) created an organization called the “Concerned Kansans for Water Rights” and presented their ideas on agricultural water use and conservation.

Department well represented at 2018 SAAS Conference

Story by Ashley Fitzsimmons, senior (ACJ)

The 2018 Southern Association of Agricultural Scientists (SAAS) was held in Jacksonville, Florida. Graduate students, alumna, and faculty from our department attend SAAS to learn, network, and present their agricultural communications research.

The SAAS conference is a great opportunity for professionals in the agricultural industry and the educational field to come together to learn from each other and collaborate ways to improve the industry. The conference is divided into sections; agricultural communications is one of them. This networking event allows for other agricultural communicators to challenge each other to find more effective way of communicating the agricultural message.

During one of SAAS’s paper sessions, recent graduate, Courtney Boman (’17) and department head, Dr. Jason Ellis (’98) presented their research focusing on the “Measuring the influence of Twitter-based crisis communications strategies on brand reputation via experimental design.” The Center for Rural Enterprise Engagement managing director, Cassie Wandersee (’16) and graduate professor, Dr. Lauri M. Baker presented their topic, “A quantitative assessment of possession rituals and engagement in Pinterest: An examination of the agricultural industry,” as well during this session.

Graduate students also had the opportunity to share their research findings at SAAS with a poster session and talking one-on-one with other professionals at the conference. Andres De Leon, Deanna Reid, and Kelsey Tully’s research focused on the “The Next Generation of Video Marketing: A qualitative study exploring the use of 360-degree video to market plants to millennials.”

Graduate student, Deanna Reid, says, “Attending SAAS was a great opportunity to meet other graduate students and agricultural communications professors. It was also neat to be able to put faces with the names on the articles and research I’ve been reading.”

Kansas State University and the Department of Communications and Agricultural Education was well represented at SAAS. These events give students the chance to explain and defend their research as well as learning from other academicians in the agricultural communications field.

Doctoral Program coming Fall 2018

Story by Anissa Zagonel, master’s student

The Department of Communications and Agricultural Educations is excited to announce a partnership with the Staley School of Leadership Studies and the Department of Communications Studies to offer a Doctorate of Philosophy in Leadership Communication coming in the fall of 2018.

“We are excited about the collaboration between our departments as we launch the interdisciplinary PhD,” says Dr. Lauri Baker, Graduate Coordinator for the Department of Communications and Agricultural Education.

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