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Department of Communications and Agricultural Education

Tag: New-Media Marketing

CREE hosts third annual conference, Insight Summit

Posted on by Deanna Reid

By: Mikhayla DeMott ’17, CREE audience engagement specialist

 

Participants listen at the annual CREE Insight Summit.
Dr. Lauri M. Baker presents about social media use and analysis.

The Center for Rural Enterprise Engagement hosted its third annual new-media marketing conference, the Insight Summit. The conference featured topics related to new-media marketing, including storytelling across platforms, basic and advanced analytics, social media strategy, visual content, e-newsletters, and selling online.

 

The 2019 Insight Summit differed from past events by hosting agricultural communicators and researchers from across the country to present recent research to participants. Academic researchers included: Courtney Meyers, faculty at Texas Tech University and 2003 K-State agricultural communications and journalism alumna; Angie Lindsey, faculty at the University of Florida; and Shuyang Qu, faculty at Iowa State University. Graduate student researchers included Deanna Reid, K-State; Levy Randolph, University of Florida; Brittany Bowman, Oklahoma State University; and Maggie Elliot, Texas Tech University.

 

Attendees of the 2019 Insight Summit.

The center is a unique resource for rural and agricultural businesses because of its interdisciplinary partnership of founders: Lauri M. Baker, agricultural communications and journalism; Cheryl R. Boyer, horticulture; and Hikaru H. Peterson, agricultural economics. CREE is an institutional collaboration between K-State and the University of Minnesota.

 

Additional team members include Allison Wakefield, intern and current ACJ student, and Mikhayla DeMott, audience engagement specialist and 2017 ACJ alumna.

 

The Insight Summit, previously known as the New-Media Marketing Boot Camp, was February 12 and 13 at the K-State Alumni Center.

CREE presents at Engagement Symposium

Posted on by Anissa Zagonel

Dr. Lauri M. Baker and Dr. Cheryl Boyer, with the Center for Rural Enterprise Engagement (CREE), presented their insights on communicating research to communities at the Engagement Symposium. This event was held at the K-State Student Union on April 12.

The event brought campus researchers together to share their insights and encourage the conversation on how to best address communities’ most pressing issues. It was sponsored by the Office of the Provost, the Institute for Civic Discourse and Democracy, the Center for Engagement and Community Development, and the Staley School of Leadership Studies. For more information on the event, you can visit http://www.k-state.edu/cecd/events/symposium/.

CREE executive directors, Baker and Boyer, shared their experiences on community engagement with a presentation titled, “Working with Rural Agricultural Businesses to Identify New and Social Media Needs”.

Baker and Boyer spoke about how they engage the community while making progress on research and addressing the communities’ needs. The two also highlighted their recommendations for growing involvement.

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2018 New-Media Marketing Bootcamp

Posted on by Anissa Zagonel

Story by Anissa Zagonel, master’s student

The Center for Rural Enterprise Engagement (CREE) recently hosted the New-Media Marketing Bootcamp at the Bluemont Hotel in Manhattan, Kansas. Small and rural business owners, communication professionals, and K-State Research and Extension employees came together to build social media strategies, while learning new skills and creating content.

Attendees spent a day and a half in breakout sessions where they were guided through the steps to tell their organization narratives and plan content across multiple platforms. “One of the most difficult parts of running a business or serving your community through Extension is finding the time to do everything your job demands,” says Cassie Wandersee (’16), managing director. “At Boot Camp, we provide attendees the time and support to focus on their communications and marketing efforts without daily distractions.”

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Opportunities for Alumni Through CREE’s Outreach Events

Posted on by Anissa Zagonel

Story by  Michaela Hughes, sophomore (ACJ)

The Center for Rural Enterprise Engagement (CREE) is advancing its mission through outreach and training events on marketing and communications for audiences throughout Kansas and beyond. These events range from webinars and Facebook live videos to seminars and the annual New-Media Marketing Boot Camp.

“We remain focused on empowering people to feel comfortable using new-media marketing tools. Whether it’s Facebook, a newsletter, or a blog, we want people to understand the platforms they working in,” says Cassie Wandersee (’16), managing director of CREE.

Recently, CREE collaborated with partner organizations to host several events and webinars.

One of these partnerships is with the Marketing Learning Community of the Association for Communications Excellence (ACE). CREE began working with ACE to host bi-monthly webinars that focus on training participants in communications theory and practice. During the last webinar, they discussed content strategy and planning for small businesses and service organizations.

Co-creater, Dr. Cheryl Boyer and Managing Director, Cassie Wandersee presenting at the K-State Research and Extension Annual Conference.

CREE has also partnered with K-State Research and Extension. Dr. Cheryl Boyer and Wandersee presented on content strategy and communicating through multiple channels at the K-State Research and Extension Annual Conference in November. It is also working with Kansas Pride on an online seminar in January focused on launching e-commerce stores. This webinar will discuss the benefits, as well as the preparation needed, for creating an online store.

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