brentf@ksu.edu
At first glance, Manhattan, Kansas, might not seem like an obvious place for an East Coast company to allocate recruiting resources. But a strong first impression at the 2014 National Collegiate Sales Competition convinced Boston-based Dell EMC to take a closer look at potential employees from the heartland. Continue reading “K-State sales talent creates recruiting pipeline to Boston-based Dell EMC”
by Doug Walker
Beginning immediately after the spring semester, I had the pleasure of teaching an intersession course focused on data-driven marketing with twenty students. The 3-week course revolved around an actual customer database (scrubbed of identifying information), consisting of almost 200,000 customers and 60 variables for each customer – about 12 million data points. The course was designed to simulate the experience of an internship. It was very hands-on – the students worked with the data for 2 ½ hours every day. Continue reading “Students experience data-driven marketing in intersession course”
By J. J. Brotton
It started with a tweet. That is how the brand/creative team at the Dr. Pepper Snapple Group explained their tactics to Introduction to Marketing students. This was in response to a question that the students posed, which was “Why did you deliver a real-life Dr. Pepper outdoor fountain to a K-State student?”. Continue reading “Students interact with Dr. Pepper marketers”
By Dawn Deeter-Schmelz
Our NSSI students are busy preparing for the upcoming NSSI Benefit Auction, which takes place on April 28, 2017 beginning at 6:00 pm in the beautiful College of Business building atrium. The theme of this year’s auction is “A Putt in the Right Direction: A Benefit Auction like No Other” – students will be recreating a day at a major golf tournament. Continue reading “5th Annual National Strategic Selling Institute Benefit Auction to be held April 28”
Michelle Dorsey (mdorsey13@gmail.com), Shelby Heydon (heydon@ksu.edu), and Amy Hein (alhein@ksu.edu), seniors in Marketing, have created a content website for marketing students and marketing professionals looking to gain in expertise and enhance their resumes. The website, http://marketingcertificationsource.weebly.com/ aggregates information on a wide variety of marketing certifications available online, in a way that is informative and easy to use. Continue reading “Want to Earn a Marketing Certification?”
By Dawn Deeter-Schmelz 
The NSSI was pleased to host our sixth annual Spring Sales Week this spring. Our Sales Career Fair, held on February 28, featured 27 companies from across the country seeking to recruit our great K-State NSSI students for internships and full-time jobs. Continue reading “National Strategic Selling Institute Hosts Spring 2017 Sales Week”
By Dawn Deeter-Schmelz
The K-State NSSI Sales Team has been busy competing across the country! Last fall, we in competed in six external sales competitions: The Huhtamaki Sales Competition (K-State vs. Mizzou); the Schlumberger Sales Competition in Houston; the Great North Woods Sales Warm-Up at University of Wisconsin Eau Claire; the International Collegiate Sales Competition hosted by Florida State; the Northeastern Intercollegiate Sales Competition at Bryant University; and the RBI National Sales Challenge at William Paterson University. Continue reading “National Strategic Selling Institute Sales Team Enjoys Success during the 2016-2017 Academic Year”
A faculty-led study abroad program over spring break saw 26 students in the Kansas State University College of Business Administration travel to Europe to gain a better understanding of the global marketplace. Continue reading “Study abroad tour to Europe gives students in the College of Business Administration a global outlook on business”
Friday, October 7, 2016, marked the celebration of a long-anticipated event; the dedication of our new College of Business Ad
ministration building. Thanks to the generous support from alumni and friends, we are working and teaching in a state-of-the-art building.
Follow the link below to watch a short video of the dedication ceremony:
https://www.youtube.com/watch?v=bTTA7qqMuus
We now have a lecture hall that seats 250, three 48 seat computer classrooms, three 80 seat classrooms, and thirteen 48 seat classrooms. This building was only possible because of the support and commitment of K-State alums and friends. Continue reading “College of Business Administration dedicates new building”
By Dawn Deeter, Director of the National Strategic Selling Institute
Exciting things are happening in the National Strategic Selling Institute! We are enjoying our new space in the College of Business, and our program is growing rapidly. Currently we are accepting sales certificate candidates for the fall recruiting class; 75 students applied for roughly 50 openings in the program. After this fall, we will have 150 students in the program, up from 122 in the year prior. We are on track to grow the Certificate in Professional Strategic Selling to 250 students within the next two-to-three years. Further, we have proposed a Sales Major that currently is working its way through the approval process. We have received departmental approval; the next step will be approval from the College of Business faculty. If all goes according to plans, the Sales Major will be in place for the Fall 2018 semester. Continue reading “Update from the National Strategic Selling Institute”