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Department of Communications and Agricultural Education

Tag: Agricultural Communications and Journalism

ACT photo calendar fundraiser

K-State’s Agricultural Communicators of Tomorrow chapter is selling 2020 calendars to support club activities. The calendar features photos submitted by communications and agricultural journalism students. Order copies at the K-State Research & Extension Bookstore before they sell out. Keep up with ACT club news by following the group on Facebook, @kstate.act.

ACT photo contest

by Rachel Waggie, agricultural education and communication master’s student

 

K-State’s Agricultural Communicators of Tomorrow chapter hosted a photo contest for students, faculty, staff and friends of the program to select the cover photo for the 2020 ACT calendar. The calendar serves as a fundraising opportunity for the ACT chapter. Wyatt Minihan, ACJ senior, had the winning photo, pictured below. Follow K-State ACT on Facebook (@kstate.act) to learn more about ordering a 2020 calendar to support K-State ACT.

Hock, Rogers-Randolph honored at NACTA conference

by Rachel Waggie, agricultural education and communication master’s student

 

Drs. Gaea Hock and Tiffany Rogers-Randolph received awards at the North American Colleges and Teachers of Agriculture Conference in Twin Falls, Idaho, June 18-21. Hock was awarded the NACTA Educator Award while Rogers-Randolph received the NACTA Graduate Teaching Award. Both awards require an extensive application and review process.

 

Spring capstone class works with alumni

by Rachel Waggie, agricultural education and communication master’s student

In the spring 2019 agricultural communications capstone class, teams of two paired with alumni clients to create a strategic communication plan related to a work project of their client. Students worked with Jesse McCurry (’00), Kansas Grain Sorghum; Robin Kleine (’12), Focus Marketing Group; Nicole Crosson (’13), Wyandotte County 4-H youth development extension agent; Jessica Bowser (’03), USDA rural development; and Maggie Seiler (’15), Hoard’s Dairyman.

“This class brought together all of the elements that I learned about throughout my collegiate career,” spring graduate MiK Fox says. “Delving into the background about a company or campaign, unpacking problems and possible solutions and learning the various strategies and tactics necessary for the creation of a campaign that encompassed all of the qualities needed for a successful campaign will help me in my future. Being able to see the real world implications throughout the class has helped to bring what I learned in the classroom into fruition in the real world.”

“The class helped them think critically and strategically about audience analysis and modes of communication,” Dr. Katie Burke remarks. “The alumni were great to work with, too!”

Fall 2018 Agriculturist earns national award

Congratulations to the fall 2018 Agriculturist editorial staff on being awarded top student publication at the National Agricultural Alumni Development Association competition in Louisiana June 10-13. View the publication here.

 

 

Katie Burke named Assistant Professor

by Rachel Waggie, agricultural education and communication master’s student

Katie Burke recently moved into a new position within the department, going from instructor to assistant professor. In this new role, Burke is a 12-month faculty member with a 70% teaching, 30% research appointment. Burke will be specializing in strategic outreach regarding natural resources and conservation and giving natural resource professionals more tools to engage landowners.

“We’re excited to have Dr. Burke as an assistant professor with the agricultural communications and journalism program,” says Jason Ellis, communications and agricultural education department head. “This new role capitalizes on her talents and expertise beyond teaching, adding an emphasis in natural resource and environmental communication Extension work in Kansas.”

Congratulations, Dr. Burke!

Departmental research published in JAC

by Rachel Waggie, agricultural education and communication master’s student

Spring 2019 master’s graduate Anissa Zagonel recently had a paper published in the Journal of Applied Communications. The article is titled “Printing and Mailing for the Brand: An Exploratory Qualitative Study Seeking to Understand Internal Branding and Marketing Within University and Extension Communication Services Units.”

Zagonel’s research investigated whether the investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. Her study sought discover how well employees in a university and extension printing and mail entity understood the extension brand and their investment in the brand. Research questions included: 1) What perceptions and investment do communication services employees have in the extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts?

Results of this study indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of extension. This contradicts previous research with employees in other brand segments of extension. Implications of this work include a need for training on the extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all extension employees in the mission of extension.

For the full abstract and article, visit https://doi.org/10.4148/1051-0834.2236.

Faculty changes

by Linda Gilmore

Lauri Baker will be leaving the department to work as an associate professor with the Center for Public Issues Education in Agriculture and Natural Resources (Center PIE) at the University of Florida. She will have a tenure home in their department of agricultural education and communications. Her last day with the department will be June 22 and she will be completing some special project work for K-State Research and Extension through August 3. Be sure to wish her the best in her new position.

 

Tiffany Rogers-Randolph will join our agricultural communications and journalism faculty as assistant professor starting July 1. She recently finished her doctorate at the University of Florida in agricultural education and communication and has a research interest in social online media’s use in agricultural storytelling and engagement.

ACJ/AgEd graduates 39 in spring 2019

by Rachel Waggie, agricultural education and communication master’s student

The Department of Communications and Agricultural Education graduated 29 undergraduates and 10 master’s students this spring. Agricultural communications spring class of 2019 includes Danielle Comstock, Bryanna Cook, MiK Fox, Leah Giess, Megan Green, Kyler Langvardt, Janelle Marney, Taylor Belle Matheny, Ashley McKenny, Sarah Moyer, Tarra Rotstein, Kelly Schrag and Kennedy St. George.

Agricultural education graduates include Rachel Bellar, Moriah Cobb, Sydney Cullison, Allyson Dorrell, Cassandra Ebert, Hannah Fry, Christina Hoffman, Caroline Howsden, Trent Johnson, Eric Koehlmoos, Ashley Lauinger, Savannah Pryor, Matthew Schick, Meghan Strassburg, Melissa Strassburg and Caitlyn Thompson.

Students graduating with a Master of Science in Agricultural Education and Communication include Mariah Bausch, Chelsea Bowen Whittle, Darcie Gallagher, Ernest Jones, Laura Miller, Deanna Reid, Kelsey Tully, Anna Williamson, Lauren Worley and Anissa Zagonel.

Congratulations, graduates! We are proud of you and wish you the best of luck.

Cakes for Cats

by Rachel Waggie, agricultural education and communication master’s student

To support the Cats’ Cupboard philanthropy, the Agricultural Communicators of Tomorrow and AgEd clubs hosted a pancake feed on Tuesday, May 14.

The event served as a great break from the stress of finals, and breakfast smells wafted down the hall of the third floor of Umberger Hall. Club members prepared and served pancakes, sausage, fruit and juice to students, faculty and staff.

A non-perishable food item or hygiene product served as a ticket to the delicious breakfast. Thirty people attended the breakfast and more than 200 items and $20 were collected for Cats’ Cupboard. This was the first time ACT and AgEd clubs hosted the event. Both clubs hope to continue this fundraiser, said Janae McKinney, incoming ACT president.

 

Cats’ Cupboard is open to all K-State students, faculty and staff. The on-campus food pantry encourages students to take food, hygiene and cooking equipment that correspond with their personal needs. Students and staff may use the pantry as often as necessary.