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Department of Marketing

Update on the National Strategic Selling Institute

Written by Dawn Deeter-Schmelz        

The National Strategic Selling Institute continues to grow, with more students and corporate partners getting involved.  Currently we have 30 students earning their Certificate in Professional Strategic Selling, and we are accepting applications this fall to admit a new group of certificate candidates.  Our goal is to grow the program to 50 students this year, with a longer term goal of 250 students by the 2018-2019 academic year.  In addition to our certificate, we are putting close to 500 students through our three sales courses annually. Continue reading “Update on the National Strategic Selling Institute”

College of Business Administration students take home top prizes at collegiate Sales Decathlon

Written by Brent Fritzemeier

Kansas State University’s Austin Robisch, a senior in management information systems from Overland Park, won first place at the Northern Illinois University Sales Decathlon, Oct. 2-4, earning a $2,000 cash prize, a job offer from Adobe Systems and the title of Sales Athlete of the Year.

Armani Williams, a junior in marketing from Lenexa, also fared well in the competition, taking first place in the face-to-face call and third place in the telephone call portions of the competition. Continue reading “College of Business Administration students take home top prizes at collegiate Sales Decathlon”

Professor receives grant to help undergraduates present research at national conference

Written by Claudia Leeds

One of the goals for the K-State 2025 vision of becoming a top 50 public research university calls for increased participation of undergraduates in research. Esther Swilley, associate professor in the Department of Marketing, is committed to helping K-State reach that goal.   This semester Swilley is working with four students who each have a different research focus. Continue reading “Professor receives grant to help undergraduates present research at national conference”

Endowed chair holder enhances student experience, promotes international business

Written By April Lewis

For 10 years, Dr. Swinder Janda has influenced hundreds of K-State students by providing opportunities to travel abroad and learn about the globalization of business.

With the goal of preparing students to succeed in the globalized world of business, Janda implemented a short and affordable study abroad program for students during spring break. The professor of marketing and the Robert M. Edgerley Chair in International Business has now developed 15 trips for his students to several countries including Argentina, Belgium, Chile, China, France, Germany, Italy, Spain and the United Kingdom. While there, students get the opportunity to visit several large companies and learn about international business issues. Continue reading “Endowed chair holder enhances student experience, promotes international business”

Edward Jones Sales Competition awards $2,500 to students

Written by Brent Fritzemeier

Six students took home $2,500 in cash prizes as part of the recent Edward Jones Sales Competition, a collaboration between the National Strategic Selling Institute in Kansas State University’s College of Business Administration and Edward Jones.

The competition let students put their selling skills to the test in a role-playing scenario as an Edward Jones financial adviser. Their objective was to convince a prospect to use Edward Jones for his or her financial advising services by securing a second appointment to further discuss the prospect’s investment portfolio. Continue reading “Edward Jones Sales Competition awards $2,500 to students”

Advanced Selling Students Host Second NSSI Benefit Auction

By Dawn Deeter-Schmelz

On Friday, April 25, 2014, the 36 students enrolled in the NSSI Advanced Selling class hosted the second National Strategic Selling Institute’s Benefit Auction.  Held at the Wareham Opera House in Manhattan, the auction represented the culmination of the students’ learning and efforts.

 The auction was tremendous fun and featured the auctioneering talents of Michelle Canny and the Canny Team, along with Stan Weber as emcee. Cadence, the K-State a cappella group, provided musical entertainment, and Coco Bolo’s served a fantastic meal. Highlights of the evening included a beautiful purple and white quilt made by student Brittany Joerg’s mother – it generated quite a bidding frenzy!  Other popular items included tickets to K-State, Kansas City Royals, and Kansas City Chiefs events.  Of course, the absolute high point of the evening was the fiddle playing of our own Sales Cat Team member Jake Pritchard, who brought down the house with his rendition of Charlie Daniels’ “The Devil Went Down to Georgia”. 

Jake Pritchard

  Continue reading “Advanced Selling Students Host Second NSSI Benefit Auction”

David Andrus Retires from K-State

 

After serving the College of Business Administration with distinction for 31 years, David Andrus, marketing professor, has decided to retire.

Andrus earned his bachelor’s degree from Oklahoma State University, his master’s degree from the University of Hawaii, and his doctorate from the University of Iowa. He was a visiting professor at the University of Iowa in the area of marketing prior to his arrival at K-State in 1983. During his K-State career, Andrus served as an exemplary professor and administrator. He was head of the marketing department for 11 years, served as assistant dean for graduate programs for two years, and was appointed the college’s first director of research in 2012. Continue reading “David Andrus Retires from K-State”

National Strategic Selling Institute remains one of the nation’s top sales programs

By Kansas State University Division of Communications and Marketing

For the third consecutive year, the National Strategic Selling Institute at Kansas State University’s College of Business Administration has been named one of the top sales programs in the country by the Sales Education Foundation.

“We are so excited to be named to the list of the Top Universities in Sales for the third year in a row,” said Dawn Deeter, the J.J. Vanier distinguished chair in relational selling, professor of marketing and director of the National Strategic Selling Institute. “This achievement is a testament to our innovative sales curriculum and our outstanding K-State students.” Continue reading “National Strategic Selling Institute remains one of the nation’s top sales programs”

Marketing students’ entrepreneurship idea wins award from K-State’s Launch

A Kansas State University competition has rewarded 38 students and 16 business ideas with more than $20,000 in prize money.

The K-State Launch competition gives students experience in the process of making a business proposal. In total, 365 students registered for the competition this year, making it the sixth straight year of record entries. Continue reading “Marketing students’ entrepreneurship idea wins award from K-State’s Launch”

Crow awarded Edgerley Outstanding Instructor Fellowship

 

Janis Crow, marketing instructor, is a recipient of the College of Business Administration Edgerley Outstanding Instructor Fellowship.  Based on a recommendation of the Edgerley Instructor Fellowship Award Committee, Dr., Crow will hold the Edgerley Outstanding Instructor Fellowship for academic years 2014-2015 and 2015-2016.   Continue reading “Crow awarded Edgerley Outstanding Instructor Fellowship”